Two weeks ago, I opted to remove my email address from a listing I subscribed from one blog that aroused my interest. I never expected that the occurrence of emails I will receive every week will be too much for me and I don't want to consider it a spam, instead I bookmarked the website.
Sharing my experience above, the frequency of posting to your blog is very important, and many bloggers out there are asking the same question, how often should you post to your blog? Well I hope what I have to say will help you in answering that question, just bear in my mind, there is no definite answer, it all depends with the following factors described below.
Type of Blog
What is your blog? This will help you determine the frequency of posting. If your blog is all about news and current events, posting might take more than once a day depending on the topics being covered.
If your blog is all about product reviews, then the frequency of your blog depends upon the products' release and information. If it is all about special events, then frequency of posting may be varied.
If your blog's type is informative, instructional, spiritual, inspirational, scientific, financial or in general, depending on the importance of what you have to say. You can post more often if you have important or urgent things to impart or less frequent following your regular routine or schedule of posting.
Type of Readers
Who are your readers, who are your targeted audience? You will have no problems when it comes to your loyal readers, they need your written information, they enjoy reading your post, they know you, they comment on your blog and they follow every post you publish.
To others, personality of each individual varies. Taking this into consideration, you should balance the frequency of your posts if you want to invite more readers and followers. If you post very often, make sure you don't sacrifice quality over quantity, or some of your readers may consider it spam or splog (spam blog) and they will not consider coming back.
Rhythm & Pattern
Regardless of how many times you post to your blog, you should maintain a rhythm in posting. 2-3 times a week, every weekends, every other day, every other week, or monthly, this way, your readers will know when to visit your blog. If they expect that on a specific day of the week they will find a fresh new article then make sure that excitement never ceases by posting new articles on those days.
Conclusion
How often should you post to your blog depends upon your judgment, the type of your blog and your targeted audience. Ideally 2-3 times a week is good enough, but if you have something important to say publish it no matter how often it is, otherwise, relax and stick to your plans.
Going back to my story above, the blog was all about how to invest your money in various ways. The articles I received, although numerous, were informative but the problem is I don't have that much money to invest in different ways, I guess I am not one his targeted audience. Even though I unsubscribed from the email newsletter, I might need some of its articles in the future so I bookmarked that blog. Who knows I might become a millionaire one day and might subscribe again to that site.
