How To Employ The Internet To Advertise Your Brand

Posted: Feb 20, 2011 |Comments: 0 |

These days it's becoming more and more important to create your own brand. That means creating an image that goes with your name. Creating a reputation that precedes yourself. In the old days, whenever somebody thought about hiring somebody, they'd sort through a stack of resumes, and call in the candidates they were interested in, and then interviewed them and tried to get a feel for who was who.

As the Internet has made people's lives more and more public, it's more important than ever to create the image that other people want to see. For example, suppose you had been short listed for a very lucrative position. Then your would be boss Googles your name and finds you naked and passed out on a beach in Mexico. How do you think this would affect your chances? Or what if the father of the girl you're thinking of marrying does some research, and finds pictures of you all over Facebook with several different girls?

Luckily, it's pretty easy to control the flow of information online. You can create pretty much whatever image of yourself you want when you take the right precautions. It's all about how you choose to control the flow of information regarding yourself.

The first tip is to keep a couple different online identities. If you are posting in forums for fun, or making silly YouTube videos of exploding Diet Coke Bottles, it's probably best to use a handle. Most websites go to great lengths to protect the privacy of their users, so this usually isn't very hard. Just be very careful so there is nothing that can be traced back to your true identity.

Whenever posting anywhere under your own name, make sure to only say things that you are comfortable with everybody knowing about. To take it a step further, you can engineer an specific image of yourself by only posting specific topics. For example, if you are applying for job as an engineer, write plenty of articles, or blog about various engineering topics. That way when a prospective employer Googles you, you'll seem to know what you are talking about.

This may appear at first to be sneaky, and manipulative, but remember that many people behave online in ways they would never do in public. Just keep in mind that however you present yourself online is viewable by anyone. Keep the silly stuff under an anonymous handle, and keep the stuff you want people to know about you connected to your real name.

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