Sofia Sapojnikova Vesta Digital http://www.vestadigital.com
First things first, what are the Google sitelinks? They are those links that appear below the first result when you search for the name of a website or blog. Google implemented the sitelinks to help users find the information or section inside a particular website more easily. That is what the links only appear when you search for the exact name of a website, because those are considered “navigational queries.” Here is a screenshot of the sitelinks for Vesta Digital:
One could say that the sitelinks are nothing more than shortcuts in the search results to help users navigate to a website more efficiently.
The next question is how you can get sitelinks for your website or blog. Unfortunately there is no switch that you need to turn on to enable sitelinks for your site. Google handles sitelinks automatically through an algorithm, and usually you get sitelinks when your website is perceived as an authority. Practically speaking, this means that your website needs to have a good amount of backlinks, people searching for its name on Google and so on.
Personally I have never worried too much about sitelinks on my new websites. If you keep publishing quality content and promoting it, eventually you will get the sitelinks.
The last question is: what are the benefits of having Google sitelinks? I believe there are two, one tangible and one intangible. The tangible benefit is an increase in traffic for your website, because the sitelinks will give you more exposure in the search results, increasing the CTR you will get on search queries.
The intangible benefit is the credibility that you get from having sitelinks. Only established and authority sites have sitelinks, so when users come across them after searching for the name of your website or blog they will get a reassurance from Google itself that your content or products must be good.
- Related Videos
- Related Articles
- Ask / Related Q&A
- How to Write a Better Business Blog
- How to Get Traffic and Links from Popular Blogs: Networking and Email Pitching
- How Blog Can Help Your Business
- How Long Does It Take for a Blog to Get Popular?
- When will (Corporate Blogs/Facebook/Twitter) replace the classic Press Release?
- 5 Easy Steps: How To Make A Million From Your Business Blog In A Year?
- It Marketing: Should Blogging be on your B2b Marketing To-do List?
- Why Google Blog Search Matters to Your Business
Your New Baby, Blogging, and Modern Motherhood
By: Ed Dearmin | 26/12/2009For the mother of a new baby, blogging is likely to be the last thing on her mind. Taking care of an infant is an almost incredible amount of work, and between changing diapers and putting the final touches on the nursery, it seems unrealistic to imagine that there would be time left over for any mother to blog.
Using A Free Blogging Web Site
By: Ed Dearmin | 26/12/2009For first time bloggers, a free blogging web site is a great way to get started in the blogosphere. Popular blogging web sites like blogger and eponym allow users to set up and host a blog without paying any fees at all. This encourages people to start blogging, because the fact that one of these sites can provide you with all of the tools that you need to get your blog up and running without spending any money means that you have nothing to lose by starting a blog.
The Right Blogging Platform For Your Needs
By: Ed Dearmin | 26/12/2009Choosing which blogging platform to use is one of the most important decisions that you can make as a blogger. The right platform can make blogging a breeze, and the wrong platform can make blogging a chore. Because the program that you use to blog with is such a powerful part of your blogging experience, it is well worth putting in the time to find a platform that provides your ideal balance between a user-friendly interface and a flexible framework that allows you to make your blog look and feel unique.
The Exciting New Frontier Of Professional Blogging
By: Ed Dearmin | 26/12/2009Professional blogging is a very new idea with a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today's innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs.
Personal Blogging, Documentary, and History
By: Ed Dearmin | 26/12/2009When it comes to personal blogging, documentary is the default genre. There are plenty of blogs that serve other functions, but many blogs are primarily catalogues of the life experiences of their author. Although there are quite a few blogs that focus on collecting poetry and other forms of creative writing, the vast majority of personal blogs are in some sense documentaries.
Mobile Blogging is on the Cutting Edge
By: Ed Dearmin | 26/12/2009Mobile blogging is an exciting phenomenon that is sweeping the blogosphere. One of the reasons why a lot of bloggers are attracted to the medium of blogging in the first place is that they enjoy being able to make frequent updates and posts that keep all of their visitors up to speed with current situations.
Learning How to Make Money Blogging
By: Ed Dearmin | 26/12/2009There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog's readers.
How to Write a Better Business Blog
By: Sofia Sapojnikova | 24/12/2009 | BloggingBlogs vs Traditional News MediaEvery corporation today should be creating and maintaining a fresh and engaging blog - and they should be monitoring it, too. Creating your own content is important, but so is monitoring—and responding to—the conversations taking place about your brand on blogs and forums across the Web.
Ten Ways Your Business Can Make Money on Twitter
By: Sofia Sapojnikova | 23/12/2009 | Online BusinessTwitter is a social media platform that lets the world know what you are up to. There are millions of Twitter-addicts now and the number of active users has increased by 900% in the past year.
Grab Those Last Minute Holiday Shoppers with Mobile Marketing
By: Sofia Sapojnikova | 22/12/2009 | Social MarketingMany holiday shoppers wait until the last minute to do their Christmas shopping. This is not news. Here’s the news - there’s a great new way to capture these Johnny-come-lately shoppers – it is with mobile marketing.
How Social Media Is Helping the Hyundai Motor Company
By: Sofia Sapojnikova | 18/12/2009 | Internet MarketingHyundai has been getting a lot of attention these days as a company that cares about its customers and part of this success can be credited to social media marketing. By integrating a customer relationship management (CRM) strategy with social media along with their traditional marketing, Hyundai has branded itself as an altruistic company that really does care about its’ customers.
What Is“Social Shopping” And Why Is It So Important
By: Sofia Sapojnikova | 17/12/2009 | Online BusinessSocial shopping is a combination of e-commerce and traditional shopping where consumers use sites like Facebook, Twitter, Kaboodle and others to gather information about products, prices and deals. Using the wisdom of crowds, users communicate and exchange information.
The Debate Continues About New FTC Guidelines For Bloggers Who Fail To Disclose Endorsements
By: Sofia Sapojnikova | 16/12/2009 | BloggingBloggers who fail to disclose paid reviews or endorsements can face up to $11,000 fines from the Federal Trade Commission, according to a recent agency ruling – “Guides Concerning the Use of Endorsements and Testimonials in Advertising" that was issued in October. The news set off a wave of protest and unrest in the blogosphere and the debate goes on.
7 Tips for Highly Effective Websites
By: Sofia Sapojnikova | 16/12/2009 | Web DesignThe seven tips listed below will help you to improve your website, encourage repeat visits, and get results.