How To Setup A Profitable Blog Or Mini Site Part 4 - Management
The final step in the process of having a successful and profitable niche blog is the management of your site.
Here I'm talking about management in terms of keeping your site running, monitoring what's working and what's not, and monitoring the success of your site so you know how much effort to commit to it on a continual basis.
Here are some of the elements involved in the management area of a successful blog.
1. You need to manage and track your search engine statistics. Here I mean two things. 1. is the doings of your search competition and 2 is the rankings and traffic from various pages of your site.
In 1. You need to be always checking up on your search competition. Just by knowing what sites link to your competitor site can allow you a way to gain new backlinks. You contact the same people and get the same links PLUS keep doing all the good SEO you're already doing, you can steal their spot.
in 2. You need to monitor your own search rankings to see what search terms are bringing you traffic. At this point you can either choose to focus more of your content on those terms, giving readers coming from those terms more to look at and more opportunities to get pushed to your affiliate link OR you can look harder at the monetization of those pages. This might include testing different affiliate link positionings, changing the text, and more.
Following on from that, something else that needs to be tracked on your blog, is how successful your content is at converting visitors to sales.
This has traditionally been tough on a blogs because the way they are set doesn't generally allow for any form of split testing. However, a new blogging software called Firepow has made this possible. What you can do is test which content your audience responds best to. You can use variations of two different posts, have them alternate for each new user to the blog, and see which version of the post generated the most affiliate link clicks.
Optimizing your content like this may be the easiest way to increase your bottom line. After all think about this: If you want to double your profits from a site, you can either double your site traffic, or you can double your conversion rate... what's easier? In a lot of cases, it's doubling your conversion rate.
Finally, something that needs to be managed on your blog is the updating of your content. The most successful blogs and mini sites always have something new for their readers all the time, and when you're running more than one blog, this can be an ongoing challenge. The best thing you can do here is get yourself the help of some software like the above mentioned Firepow, which can help you manage a number of blog's content from one control panel. Something like this will give you the ability to post content on schedules, get notified of when a blog needs updating, and offer you options of how to get relevant content on to your site without your effort.
Combined with all the elements we've talked about in previous articles, managing your blog will put the profit icing on your blogging/mini site cake. I trust that you've found this series informative and helpful.
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