Pros and Cons of Allowing Guest Posts on Your Blog

Posted: Nov 22, 2011 |Comments: 0 |

The conundrum of whether to allow guests to publish articles on one's blog is a circumstance that every blogger will face, at some point. It did not take long before I had people inquiring about submitting guest posts on my own personal blog. There are many pros and cons to weigh when considering allowing guest posts on your blog, some of which may be unique to your situation. The following points have helped me in deciding if I should allow guest posts and to what extent.

Unique Content- One of the first points that I thought of, was the unique content that I could add to my blog from allowing guest posts. Good quality, unique works can really be beneficial to one's blog, as long as that content truly is unique.

Unoriginal Work- The negative aspect to the possibility of unique content is that the content may actually be plagiarized or copied from the guest author's own blog. Nobody likes to see duplicate content and it could damage your blog's reputation.

Different Perspective- Having someone else's point of view on a certain subject can be inspiring for yourself and your readers. Offering a fresh perspective can keep your blog from becoming dull and boring.

Contradictory Opinions- While having a fresh perspective may bring more excitement to your blog; you have to be careful not to allow a guest author to contradict your beliefs. This is your blog and you must stay true to yourself, even when allowing guest posts.

Broaden Audience- Those fresh perspectives can also bring in new readers to your blog, and guest authors may bring their followers to your blog. You just might hook some more readers and increase your audience.

Lose Readers- While you may gain readers from the guest author, you also might lose readers to that author. If your guest writers are overshadowing you, your bounce rate might increase as readers start navigating their attention to the guest author's blog instead.

Remember, if you allow the guest author to put links in, you must decide if you are willing to give out backlinks which might have a negative impact on your SERP. It may be worth it, as you will also have time to take a much needed break from writing. Guest posts can be a worthwhile addition to anyone's blog.

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