Remember To SEO Your Status Updates

Posted: Feb 04, 2011 |

SEO, which stands for Search Engine Optimization, is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website web presence.

This article describes briefly why you should ensure that the status updates you post are SEO'd. This will more or less result in a higher ranking on sarch engines as well as more exposure to people with more people getting at content published by you online.

What are status updates? These are updates you make on various social networking sites. Particularly microblogging sites such as Twitter, Plurk, FriendFeed and Identi.ca. such status updates published on your profiles or microblogs are more or less indexed by search engines and often have a higher weightage.

Here are some tips on making your status updates SEO'd.

  1. if you have space, make use of keyword URL's rather than shortened URL's
  2. use the hashtag (#) to categorize your update as per a keyword or a specific issue
  3. add to tags, categories and lists – this helps in both indexing, ranking as well as in people finding your content,
  4. in social bookmarking sites, make use of comments, reviews and conversations – for example StumbleUpon allows you to easily add a review. SEO this particular review or comment so that people can easily find it.
  5. share your updates – for example, in most social websites you can easily share information with other users in the community by tagging or simply because they follow you.
  6. request assistance of your friends, followers in bookmarking and improving content as well as in using the feedback they suggest to improve your content.
  7. follow conversations of such social sites – a good source of criticism, feedback and new ideas.

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