Book Review: How to Sell Your Home in Any Market

In the current economic climate, selling your home has gotten radically more difficult.  Don't worry!  A new book, "How to Sell Your Home in Any Market" helps you improve the odds of getting your home sold despite market conditions.  Best selling real estate author and top real estate broker, Loren Keim, has put together his staff's experiences in beating the odds in this easy to read page turner.

Keim claims that there are six primary reasons homes don't sell.  The big three are poor marketing strategy, incorrect pricing and reluctance to properly stage the home for showings.  According to the author, ANY home can be sold in any market if it's positioned correctly in the marketplace. Positioning means making the home show better than the competition, strategically pricing the property using price points, using advanced marketing techniques, and understanding showing and negotiating strategies.

He outlines a variety of methods of "getting the word out" on your home, including using the world wide web, and unique give-a-way strategies among many others. If all else fails, the author has a section on desperation measures which includes a full outline of how to work on a short sale with your bank, a lease purchase, auction, rent with option and many other ideas.

The book is clearly written and Keim draws on more than two decades of experience in the real estate business for advice and anecdotes. There are sections on pricing, marketing, hiring a Realtor (or selling by owner), having showings, negotiating offers and going to settlement. The initial chapters of the 287 page book cover a practice called staging, which is a home makeover that is designed to help buyers imagine living in a home that's for sale.

Keim includes checklists for each room and includes strategies for setting the home apart from the competition. The book is clearly written and Keim draws on more than two decades of experience in the real estate business for advice and anecdotes. It has chapters on pricing, marketing, hiring a Realtor (or selling by owner), having showings, negotiating offers and going to settlement.

The initial chapters of the 287 page book cover a practice caled staging, which is a home makeover that is designed to help buyers imagine living in a home that's for sale.

Keim includes checklists for each room and includes strategies for setting the home apart from the competition.  I highly recommend this book.

Full of real world stories, examples and checklists, this is simply a great read.  "How to Sell Your Home in ANY Market