Marketing Book Review: Cunningly Clever Marketing
I recently stumbled across the book Cunningly Clever Marketing when searching for books by Jay Conrad Levinson. Right on the front of Cunningly Clever Marketing’s home page there was a review written by Jay Conrad Levinson stating how great the book was, so I asked myself “Why not give it a try” and ordered my copy from the site.
Shipping
The book made it to my home very quickly, 4 days after I ordered it and it was shipped via FedEx. So far this company is off to a good start. Normally when I order a book directly from its own website it is shipped via USPS and the book comes in destroyed.
Design
I immediately noticed the front cover. It’s a marketing book with a fox on the front of it. Clever marketing cover or stupid designer? I’m going to go with clever marketing cover since the book is called Cunningly Clever Marketing.
The book is very heavy, all 416 pages of it. You could probably use it as a brick to break out someone’s store front window. If you locked your keys in your car and happened to be carrying Cunningly Clever Marketing, don’t call a locksmith. Take that book out and smash through the window. If this book was worth its weight in gold you would be a millionaire!
All kidding aside, you can’t judge a book by its cover (or its weight) and I decided to open the book up and get reading.
Contents
You can tell the book is self published by the massive amounts of spelling errors throughout the book, however that is the only down fall to this marketing book. Andrew Wood is an absolute marketing genius and this book has become my official marketing hand book. The book contains mountains of marketing information compiled into easy to read short chapters. Have a question about direct mail? Read Chapter 63. Need to come up with a unique selling proposition (USP) for your new business? Read chapter 10.
Cunningly Clever Marketing kicks the standard for all marketing books up a notch. There is simply not another marketing book that I have read that contains as much information into an easy to read book. From unique selling propositions to email marketing to building websites. This book contains it all.
Final Opinion
Cunningly Clever Marketing by Andrew Wood is an absolute must read for anyone in the marketing industry. As I said above, this book has become my marketing hand book, and I’m sure that after you read it, it will become yours as well.
To get your copy of Cunningly Clever Marketing go to www.CunninglyCleverMarketing.com .
Questions and Answers
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