The World is Flat by Thomas L. Friedman
The author of the book Thomas L. Friedman, ingeniously chooses to describe the world as flat, attributing his inspiration to an Indian software executive who explained to him how the entry barriers into the globalized world are being destroyed and that the economic playing field was being leveled. Any individual or company located anywhere in the world could compete and cooperate globally.
Complicated Thoughts Turned Easy
The author of the book The World is Flat, Thomas L. Friedman makes complicated ideas easy with the help of making the readers travel with him, meet his family and do various other things that some readers may find irritating. Take the example of Jerry Rao, an Indian entrepreneur, whose accounting firm was preparing the tax returns for US nationals. He now planned to join forces with an Israeli company which can transmit CAT scans over the Internet so the US doctors could get second opinion from cheaper Indian or Israeli doctors.
The World Was Wired
Thomas L. Friedman says the flat world was created by the robust performance of technology forces at work. The dot com bubble also played a large part in this development. The large telecommunications companies got huge amounts of cash from ignorant investors which they used to wire the world through laying fiber optic cables on the ocean floors. The result was well connected Bangalore, Beijing and Bangkok with the most industrialized nations of the world. The connectivity was now in excess supply and the cost of Internet connections, data transmissions and phone calls went down considerably. Many of these companies which laid these cables went bust, but the work was already done.
The Bubble and Bust, Both Helped
The dot com bust also played an important part in the situation. Companies started cutting costs everywhere possible which made sure the work would travel to cheaper destinations. General Electric had already shown the world how it could be done and in the 1990s most of the companies had realized most Indian engineers could handle the most technical of jobs at one tenth of the cost. The millennium bug also hastened the process as armies of cheap software professionals were needed to recode all the computers.
Technological Forces at Work
A large part of the book discusses the technological forces at work in the modern world and the way businesses are reacting to these developments. The way work flow platforms were created which made it possible to work together for a large group of people sitting anywhere in the world. The way Thomas L. Friedman does his business reporting is extremely entertaining as he would tell you things you didn't know and in a way that will surprise you.
India and China Form a Large Chunk
India and China form a large chunk of the book The World is Flat because these two countries are benefitting the most from a flat world. A large part of the goods imported by Wal-Mart comes from China, and the Indian story is also along similar lines, though it remains limited to the services sector. He doesn't say China and India are threats to the world economy, rather he sees them as opportunities as numerous other consumers are also being added to the world. According to a Morgan Stanley estimate, the imports from China have resulted in a saving of close to $600 billion for American people, and the American companies have saved even more money.
Questions and Answers
Thomas L. Friedman got a firsthand experience of this new world when he visited the great outsourcing hub of India, Infosys. He stood at the gate and observed the wave after wave of the educated young people of India streaming into the campus, all with a serious and eager for work look on their faces which left Thomas L. Friedman wondering about the future of millions of young Americans.
Many marketing professionals are eager to make history and hope to be the world's first person to integrate digital CD/DVD/Blu-ray Disc solution into the brand's integrated marketing communications (IMC). Can they? You will find out the answer after reading this article. If they just "put it together and make it work" (Don E. Schultz , Stanley I. Tannenbaum and Robert F. Lauterborn, 1993), they can't be the world's first person. Why? It is because they are not a good IMC symphony player.
Are you eager to use power CD, DVD and Blu-ray Disc to make history during the 2010 FIFA World Cup South Africa? Are you eager to use the unbelievable and astonishing CD, DVD, Blu-ray Disc to make money and market your products and services? I am sure that your answer is YES! "Change! Yes, we can." (Barack Obama). You need to change your approach to make money and promote your products and services worldwide.
This is part two in a series deals with three concepts, grand knowledge, globalization and the Future of the Muslim World. The eight parts cover several issues related to the title concepts. Part nine, however, summarizes the eight articles with more comparative cross-cultural analysis.
The number one best seller book Hot, Flat, and Crowded has created a totally different perspective of looking at the globe. Written by the New York foreign affairs columnist Thomas L. Friedman the book gives a thought provoking challenge to the readers. Thomas L. Friedman is a world-famous author and columnist, serving at the The New York Times since 1981. At the later stages....
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It is incumbent on all Americans now as we wind down into the election cycle to stand up for ideals, to improve the lot of others, and to strike out against injustice to send forth ripples of hope to sweep down the mighty walls that resist and oppress us. Peaceful Protests is a book that delivers hope to Americans and all of the world to help them sweep away injustice peacefully. Download your copy today at the iTunes store.
Pineapple Sam has left the laid back days of surf and sand in Hawaii for the war riddled jungle of South Vietnam. His days now consist of sitting in a muddy, humid foxhole waiting for the enemy to launch out from behind the trees or squatting in a ditch waiting to ambush the Viet Cong. Only daydreams of life and love on the beach are able to offer comfort among the blood and destruction of war. Delve into this nightmare from a first-hand account.
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Born in 1943, Subimal Misra was considered an audacious writer who conducted bold experiments in the world of literature. He made a conscious decision to write only for Small Bengali magazines and scrupulously avoided the larger ones.
The Indian Economy is growing and the possible role of mobile money in the same may not be overstated. The author of The March of Mobile Money, Sam Pitroda, is an advisor to the PM on infrastructure and innovation. The main reason why he feels so passionately about his idea of digital wallet - the banks haven't been able to reach the bottom of the pyramid yet. He firmly believes his idea will help reach the banks to these inaccessible markets.
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iBoy by Kevin Brooks is much more than just a tale of grit or a new action hero (another thing common, the hero can't reveal himself to the girl he loves). To enjoy the book, however, you'll have to excuse use of few sloppy words such as enervated or frequently occurring swearing throughout the book.
