7 Tips to Increase Sales with POP Displays

POP displays aren't an overhead cost -- they are one of the most important elements of your sales team.

Shoppers have the choice of thousands of product labels and are often overwhelmed when making a buying decision. You know all to well -- it's a busy and competitive marketplace out there. Customer attention is a precious resource in today’s economy.

Research on consumer behavior shows that customers make 70% of their buying decisions in the retail environment. There is no question that POP display solutions are the key promotional factor to entice shoppers.

Depending on the product you want to display, your available retail space and existing store design -- there are lots of POP display solutions that you can choose from. If your company is ready to get started investing in POP displays, here are some steps that can get you moving in the right direction:

1. Get your target audience's attention. Make your product stand out from the mass by presenting your brand on POP stands. A great merchandising display will accentuate your product’s value and improve your margins.
2. Integrate product information to your POP display. Create signs and graphics that both draw attention but also can inform the customer about a special benefits of your product. Often retailers use brochure holders with flyers, LCD screens, or interactive digital touch pads to deliver even more information that will help the customer understand the product's attributes.
3. Find creative ways to differentiate featured products. Design your retail space and find clever positioning solutions for your POP displays. This will persuade customers to purchase additional items or guide her/him to take a closer look at higher value products without consciously searching. Retail signs are a great way to do this when floorspace is limited.
4. Keep it uniform. Plan for a simple, branded, and uniform POP display roll out. If you plan on displaying your product in a variety of different formats, ensure to keep the brand message consistent. This is best done with a well-designed family of Point of Purchase displays.
5. Check out the competition. Look around and analyze what means your direct competitor is using to drive sales. What are they doing differently and is it smart to do similar ways or find more creative solutions?
6. Do your homework. Although sometimes RFPs can be helpful, its worth your time to do some research about designers and manufacturers in the POP display industry. Find Point of Sale display design ideas and get some inspiration for your roll out. Test out potential partners by asking for their insights and advice. After all, POP displays aren't just a cost center, they are an opportunity to sell more and engage new customers. Choose a partner with a track record, industry specific expertise, outstanding design talent, and proven problem solving skills.
7. Discuss your program with the experts. Discuss with the experts your particular program and needs and find your ideal POP displays solution. Proactively discuss how the entire program will be executed, and don't forget the costs and plans through the delivery, fulfillment, and installation of your program--  the costs don't end until the selling starts.