A Political Billboard, Really? Highway Signs Cut Your Cost
If you're going to run for political office, you are going to need signs. There is no way around it. Political signs are the single most effective way to raise voter awareness. Campaign signs are the most visible piece of marketing you can do, in politics and business. So, be effective and smart with your money.
According to Billboardsource.com, a full-sized billboard will cost between $1500 - $5000 per month. This is just the cost of the billboard rental, not the cost to design and erect the advertisement. This is a large chunk of your campaign funds. Factor in that you will most likely have to pay someone to design your ad and then pay someone to plaster it on the board, your cost will most likely far exceed these numbers. Not to mention that you will need to find a prime location to make this venture a success.
So, what are your options? Look into 4'x8' highway signs. For reference, this is the size of a standard sheet of plywood or drywall.
In terms of dollars and cents, this option will quickly become more appealing. The cost for 100 4'x8' plastic highway signs, with an attractive 2-color design, is less than $20.00 each. This includes design and printing. If you want to make them full-color, with your photo and an attractive background, your cost is still under $25.00 each.
The versatility of this option also adds value. You can hand-pick your locations. Family and friends with local businesses can erect your highway sign on their property. With your purchase, you will own the signs, not pay rent. You can throw a few in the back of a truck and travel with these signs. They weigh a mere five pounds and are 100% weatherproof. In addition, the presence of 100 of these signs placed strategically around your district will give a definite sense of power and support.
Sure, you will have to plan the installation of these 4'x8' highway signs, but isn't that why you have volunteers and staffers?
How many candidates have the funds to put all their eggs in one basket (or billboard) and hope for results? This is a poor strategy and philosophy. Make your voters proud and spend their contributions wisely. Own your votes, don't rent them.
Questions and Answers
Yard signs, also called campaign signs, are an essential part of advertising your campaign. However, the truth is that with so many colors, sizes, and material options, yard signs can get pricey very quickly. In order to get the biggest bang for your buck, there are a few simple points to remember.
When choosing colors for a campaign sign the most important consideration is to choose colors that contrast so that voters are drawn to the sign
Designing full color signs can be an attractive proposition as it lends color to the advertisement grabbing more views than a dull boring sign. To compete against local competition bandit signs, vinyl banners and other signage provide the necessary information about new clearance sales, announcements, events and promotions.
Big Daddy's Signs is one of the largest suppliers of yard signs / lawn signs, election signs, traffic signs, blank signs, parking signs and political signs.
Trying to figure out what kind of new signage you need can make your head spin, especially if you don't have to do it very often. That's why we at www.SignsUs.com have developed a Glossary of Sign Terms to help you. We want you to feel as comfortable, and be as knowledgeable as possible during the design and ordering process. Check out the terms below and visit us at the website listed above.
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