Aerial Advertising – The High Visibility Medium
Do you know what the prime rationale of advertising is? It means to get the maximum number of people to watch your ad and learn about your products and services. Therefore, the visibility of the medium you are using for your advertising is the most important factor involved. When it comes to visibility, aerial ads have no match, due to their stand out nature.
Many companies have used aerial marketing since the 90's, yet to many people it is still a new concept. The reason for this is that in the past, aerial ads were mostly used by small time firms and in limited areas only. However, now many major companies of the world including Fox News, Subway, McDonald's, etc. have also opted for it because of its efficiency and cost-effectiveness.
The media used in traditional approaches for advertising have a low visibility and thus they have been loosing their worth for the last few years. The viewers had more chances of missing your ad no matter what media you chose. However, surveys have revealed following amazing facts about the airplane marketing.
- Nearly 95% of the people look at the airplane when they hear its buzzing sound.
- Nearly 90% of the people remembered seeing the airplane banner go by after 30 minutes.
- Almost 80% of the audience could remember the product or service being advertised.
- Nearly 70% of the audience retained at least half the message from the ad.
Due to the highly visible nature, letter banners and aerial billboards are a particularly spectacular way of reaching people assembled in mass audiences. For people stuck in the traffic congestion, your aerial ad can relieve the monotony and tedium experienced by commuters.
To get the most out of your aerial ads, you should wisely choose a target area for the airplane to fly. Some events and places, like NASCAR, spring break, concerts, conventions, rush hour traffic, football, baseball, state fairs, all beaches, parades, cruise lines, etc., can sometimes contain your more specified target. You can find more about it by doing some market research or your aerial marketing company can help you a great deal.
Owing to its unique nature and colorful looks many people have a misconception about the cost of aerial marketing. The cost is inexpensive as compared to other marketing media. Besides with a one time banner cost, you only have to pay for the time when the plane takes off till it lands. It means you can save a lot of money if you choose to go aerial. Remember, penny saved is a penny earned. Your ad campaign will result in more responses and you are saving money at the same time, what else do you want?
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