New Delhi:
Approach Healthcare Communications ( www.approachcom.com ) , specialized vertical of India's leading public relations and marketing communications firm, Approach Communications will be offering expertise based PR, Media, Healthcare Awareness, Medical Writing, Image Management, Marketing, Branding, Communications, Digital Marketing, Integrated Marketing Communications and other related services to Hospitals, Doctors and other healthcare organizations.
As hospital marketing and communications is a different from other brand and product marketing, the agency has already empanelled professionals from the healthcare industry to offer integrated and knowledge based services to the fast growing sector. Approach Communications expertise in Hospital PR and Marketing services will be a boon for the healthcare, hospital, doctors and other organization who find it difficult to market their services because of the know-how and other constraints. Approach Communications will offer all the marketing, pr and communications services under one roof to hospitals, retail chains, medical devices companies, hospital chains, healthcare facilities, doctors, healthcare professionals and other related sectors.
The fast growing Healthcare Communications and Marketing Agency is also planning to get into HR Consultancy business through its strategic cell which will be looking after the growing need of specialized HR services in Healthcare business. Approach Healthcare is a full-service public relations and marketing communications agency serving the market segment that develops and sells products and services in the healthcare industry. The recently launched division has already some pharma, healthcare, medical devices, hospitals, doctors and other healthcare professionals in its kitty.
Approach Communications is based in New Delhi and already having offices in cities of like Mumbai, Lucknow, Chandigarh, Indore, Ranchi, Dehradun and representatives in all the major cities and towns of India. Approach healthcare Communications is helping healthcare and pharma companies build brand awareness, establish industry expertise, increase sales and improve client retention through strategic, integrated PR and marketing communications services.Approach Healthcare is offering total Media and marketing communications solutions to Pharma, OTC, Herbal, Healthcare and Cosmetics companies in India.
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Commenting on the new division, Sonu Tyagi, Director of Approach Communications said "as we have been working with healthcare and pharma industry and seeing the growth in healthcare and hospitals segment, we thought that we should tap the potential available in an organized way. We are already working for corporate clients under Approach Communications brand. Approach Healthcare is a specialized division for healthcare communications and pr services and specialized vertical for hospital PR and marketing is the extension of services in that direction."
Approach Communications, which is just in 4 year of operations; have already handled leading companies, entertainment and social sector clients. The agency is present in 5 cities of India with its headquarters in Delhi. Agency has handled accounts like Rathi Thermax, U.S.Writopia, SOS Children's Villages of India, Aaliya Productions, Greentech Foundation, General Motors,{ Regional}, Sutlej Motors Ltd, Malaysian Promotion Council, Handicapped Care Foundation, FMCG International , Jhankar Television, JMD Group among others.
Agency is very excited about future prospects and soon entering in publications in a big way. Agency has already carved a niche in strategic rural communications services and pitching for new clients are already on. Agency has worked across industries like FMCG, Healthcare, Lifestyle, Entertainment and Films. Approach Communications has full fledged operations in Celebrity Management and Below the Line Promotions services as well.
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