Billboard Advertising, the Oldest Profession Known to Mankind?
A friend and I hit the road last summer and went on a wonderful tour of Turkey followed by our own on- foot week in Paris. Now I would love to go on about Paris because if you haven't been, you need to spend some time there just to eat. From Paris we moved on to Istanbul and made our way around the western part of Turkey to the ancient City of Ephesus. It is truly one of the great ruined cities of the western world. Ephesus was inhabited by the Greeks as early as 1000 BC. Among the gems inside Ephesus are the House Of Socrates and The Library Of Celsus (one of the 7 Ancient Wonders of The World).
The City spans over 3 km. The roads leading to the main part of the city are still in excellent shape as they were built from quarried limestone. Ephesus was a port city and travelers arrived from the west by ship bringing their goods to the massive market complete with buyers stalls … much like today's trademarts. The on site tour guide made a point to show us an amusing feature on the side of the roadway leading to the great City.
Etched in the limestone which you couldn't miss if you were walking – (I'll bet they were walking… what do you think?) was the earliest billboard known to man . Was billboard advertising then the earliest profession known to man ?.. Well not really because the advertisement is believed to be for the local brothel to describe the services of the oldest profession known to man . It had all the features of excellent billboard design….a simple image and how to get there…See for yourself:
There is a heart, a cross, a woman's head, a left foot and cash illustrated. Loosely translated it says turn left at the cross road where you can buy the love of a woman. The curve is the woman , the foot means left… as in just ahead on the left side.
The point is, if you are in any business, you need to advertise. Use simple images of what you have to offer, why you are unique and how to find you. Then place them on the roadway leading to your business.
For more information on billboard advertising, visit our website: www.BCbillboards.ca or call us toll free: 1-800-795-7525
By Jim Wannop
Questions and Answers
With so many advantages billboard ads offer to companies, it is no wonder why the vast amount of companies are using these methods to get the word out nowadays.
Outdoor advertising can be a low spending budget and effective way of advertising a company's item. Among the whole approaches billboard advertising is the most sort after approach, which has been proven to be the most effective sales technique in the recent times. Almost 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.
In the advertising industry, billboard advertising is one of the most effective solutions to spread the message regarding products and services. One can put his message in short and catchy form on billboards to advertise his products and services. For growing your business, nothing is better than billboard advertising.
One of the fastest growing and fastest evolving media in the outdoor advertisement is the electronic billboard advertising. What took once a crane and a crew of men to achieve, now can be done with a flip of a switch or a click of a mouse. Advances in LED technology made it possible to have an electronic billboard advertising campaigns tailored to the customer's needs. It can be small as a billboard on top of a taxi, big as on a side of a truck, large as electronic billboards on the side of th
Digital billboards are becoming more popular due to their eye-catching LED screens and their ability to produce more advertising revenue for billboard companies. They consist of electronic image displays that present multiple static advertisements on a rotating basis.
The online world is changing and this is one of the main reasons that there is a great room for marketing and promotion. The ways to promote the products of any specific company are infinite, however the companies need to concentrate on the top ways so as to get the maximum profit.
When you need high avenues of free advertisement for traffic and promotion of your business, you would definitely understand how traffic and promotion is making the world go round with free ads.
There are two kinds of advertising above the line (ATL) and below the line (BTL). Above the line advertising is one which involves commission such as radio, TV ads or newspapers and below the line advertising is print based such as flyers, direct mail, trade fair marketing or point of purchase ads. There is no commission for advertising agency in this kind of advertising. Now a day's above the line advertising is not preferred as much as below the line.
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The debate for white paper is intensifying in the b2b blogosphere about whether the white papers are still relevant for b2b marketing. But if you ask me, then honestly speaking, white papers are still an integral part of b2b marketing. This article will state you the reasons why white paper is still essential for b2b marketing.
Savvy companies know that North America is also a mobile nation with both work and recreation activities. Advertising is moving with us, in the form of outdoor advertising mediums such as buildings, buses, and park benches. Billboard advertising has a long history dating back to the 1800′s, and today this advertising medium is still popular with outdoor advertisers from film studios to telecommunication empires to fortune five-hundred companies.
Just like the Wright Brothers' aircraft was once considered a flight of fancy, billboard advertising that is aware of its surroundings, and adapts to your activities also seems far fetched, at first glance.
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