Brand Building
The old rule of market is to sell something . New rule of market is to "Brand something" , once you create a brand selling of product or service becomes much more easier than the old rule of the market .
Brand is the name attached to a product or services which carry many intangible prospect of products or services to the customer . For creating a brand the product or services should be of superior quality because end of the day you have to convince the customer that the product is worthy for the customer. If one cant convince customer that the product or service provided by you is worthy for him/her then no other thing can help you to create a brand neither advertising, packaging , price , or relationship will help to promote your product or service .
So for creating a brand one must have following things :
1) Excellent Product or Services
2) Excellent Advertising
3) Excellent Customer Services
1) Excellent Product or Services : The good or services which you are providing to customer is worthy for the customer .
2) Excellent Advertising : The advertising should be in such a manner that it should reach the target customer and create a buzz in the market about your product and services . It can be done by performing various ATL (above the line ) & BTL (below the line ) activities .
3) Excellent Customer Services : Customer should get excellent after sales services of products or services because today customers are much more busy then they have ever been . They have lots of work to do so they will try to avoid the risk of contacting you again for the services . They now look for such vendors who come and deliver the services time to time without there interference . Because today providing excellent customer services is just like winning the war, especially in a competitive business environment.
If you are not going to deliver these things to customer there are many in the row who are going to deliver these things and many of them in coming future can go par . And it will not be a surprise for us because in this competitive environment creating a brand and handling it properly is a great challenge .
Always remember customer purchase a brand and pay extra for it because to satisfies many hidden desire .
Questions and Answers
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