Branded Memory Sticks – Buyer Beware
OK, so you’ve decided you need some branded memory sticks to support your marketing and advertising activities or perhaps to hand out at an event or seminar or maybe even to give away to staff or customers. Not surprising really as branded memory sticks are incredibly popular and are always well received.
Memory sticks are a great way to get your brand promoted, they have real and perceived intrinsic value, they’re portable, useful and they look great printed or engraved with company logos. Not only this but, the price of memory sticks has fallen to a point where they are now a viable option for many activities and events but, when shopping around for the best deal you do need to have your wits about you.
When sourcing printed memory sticks it’s understandably easy to be led by price and price alone. After all, times are hard at the moment and budgets are tight and it’s critical that you demonstrate to the budget holders that you’ve secured the best deal you can. But, don’t let price be the only arbiter because making a buying decision based on price alone, particularly from a supplier you’ve never dealt with before can this can come back and bite you where it hurts!
Here’s a true tale that illustrates this point – A customer recently asked us to beat a price for a large quantity of 1GB branded memory sticks. The customer in question had gone directly to a factory in China and was presenting us with an incredible price challenge. Despite our best efforts we couldn’t get anywhere near the price and the order was placed on the factory.
When the order arrived and the customer started to load data onto the memory sticks they were surprised to find that although the sticks had 1GB labels on them that they could not load more than 128MB of data! On checking with the factory they were informed that the internal memory was 128MB not the 1GB ordered and paid for. The memory sticks had been “dressed up” to look like 1GB sticks and the factories response was that it was the only way the could meet the customers target price!
The factory has refused to accept the memory sticks back so the client is stuck with thousands of branded memory sticks that are useless for their needs. Whilst litigation would normally be an option, cross border litigation against a factory in China is a little more challenging!
The moral of the story is that if a price seems too good to be true then it most probably is and when sourcing branded memory sticks you are best to use a reputable, local company that have a proven track record of delivery and support.
Questions and Answers
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In the IT industry in the 1980's a phrase that was commonly heard was "no one ever got fired for buying IBM" and in the 1990's this was changed to "no one ever got fired to buying Microsoft". Today, in our opinion, this phrase can be applied equally to branded memory sticks in the promotional sector.
Most Freshers' Fairs are run during late September and early October and are a great opportunity for new students just starting out at University to get together see what's available on and off campus and to decide if there are any clubs or social activities they want to sign up for. Typically organised by the Students Union and often lasting for around 1 week the Freshers' Fair is a "must do" event for all new students.
If you're buying branded memory sticks then don't overlook the benefits of saving your website URL onto the memory stick, Its pretty easy to do and will give a link to dynamic information beyond the time of manufacture
If you're considering getting some printed USB memory sticks for an event or campaign then you might want to consider getting the memory stick body pantone matched to one of your logos primary colours. The results looks stunning and the costs increase is marginal
Its no exaggeration to say that USB memory sticks are now incredibly popular to the point where they have replaced CD’s and DVD’s as the way to backup personal data and carry it from place to place. Their popularity is driven by their ease of use, their portability and their relatively low cost. Make sure when buying them you comply with the current legislation.
If you're going to pre-load data files onto a branded USB Memory stick then you need to be absolutely sure you've got the data correct because if the data is loaded at the factory during manufacture it can be hell to change.
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The debate for white paper is intensifying in the b2b blogosphere about whether the white papers are still relevant for b2b marketing. But if you ask me, then honestly speaking, white papers are still an integral part of b2b marketing. This article will state you the reasons why white paper is still essential for b2b marketing.
Here's an interesting idea – don't just hand out an inert paper based business card during your next meeting or at a trade show or event card but instead upgrade your business cards and hand out the latest USB business cards
If you're planning to hand out USB memory sticks branded with your logo printed on them then one of the things you might need to consider is whether to pre-load any files onto the USB sticks before you hand them out. If you do decide to pre-load files then should you make these run (start-up) automatically as soon as the USB stick is connected to a PC?
There are so many promotional USB flash drive suppliers springing up today that it's often difficult to work out who's a legitimate, supplier that sells top quality products that won't let you down or more importantly won't let your brand and your customers down with the supply of shoddy and inferior products. How can certificates help?
For years the humble Twister USB memory stick has been the preferred choice of the majority of people buying branded USB sticks for their business, school or university. It's relatively small size, the wide range of colours it is available in coupled with the fact that it has no cap or lid to lose has made it a perennial favourite for years but is all this about to change.
You'd think sourcing branded USB memory sticks for your business or school would be easy after all there are plenty of companies in the market supplying them. To some degree that's part of the problem – there are now so many companies competing for your business that the overwhelming choice on offer can bamboozle you!
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