Phil is part of the team at USB2U. USB2U is a specialist supplier of Branded and Promotional USB Memory Sticks. We offer fast turnaround times, excellent advice and support and free design and mock-ups. If you are considering Branded USB Memory Sticks or want a custom USB memory sticks then please contact us - we 'd be delighted to hear from you.
OK, so you’ve decided you need some branded memory sticks to support your marketing and advertising activities or perhaps to hand out at an event or seminar or maybe even to give away to staff or customers. Not surprising really as branded memory sticks are incredibly popular and are always well received.
Memory sticks are a great way to get your brand promoted, they have real and perceived intrinsic value, they’re portable, useful and they look great printed or engraved with company logos. Not only this but, the price of memory sticks has fallen to a point where they are now a viable option for many activities and events but, when shopping around for the best deal you do need to have your wits about you.
When sourcing printed memory sticks it’s understandably easy to be led by price and price alone. After all, times are hard at the moment and budgets are tight and it’s critical that you demonstrate to the budget holders that you’ve secured the best deal you can. But, don’t let price be the only arbiter because making a buying decision based on price alone, particularly from a supplier you’ve never dealt with before can this can come back and bite you where it hurts!
Here’s a true tale that illustrates this point – A customer recently asked us to beat a price for a large quantity of 1GB branded memory sticks. The customer in question had gone directly to a factory in China and was presenting us with an incredible price challenge. Despite our best efforts we couldn’t get anywhere near the price and the order was placed on the factory.
When the order arrived and the customer started to load data onto the memory sticks they were surprised to find that although the sticks had 1GB labels on them that they could not load more than 128MB of data! On checking with the factory they were informed that the internal memory was 128MB not the 1GB ordered and paid for. The memory sticks had been “dressed up” to look like 1GB sticks and the factories response was that it was the only way the could meet the customers target price!
The factory has refused to accept the memory sticks back so the client is stuck with thousands of branded memory sticks that are useless for their needs. Whilst litigation would normally be an option, cross border litigation against a factory in China is a little more challenging!
The moral of the story is that if a price seems too good to be true then it most probably is and when sourcing branded memory sticks you are best to use a reputable, local company that have a proven track record of delivery and support.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Branded Memory Sticks – Buyer Beware
- Branded Memory Sticks to help you beat the Economic Slowdown
- Pantone Matched Branded Memory Sticks
- Can you delete files from pre-loaded Promotional USB Memory sticks?
- The Hidden Dangers Of Autorun In Promotional USB Memory Sticks
- Branded USB Memory Sticks : The Manufacturing Process Explained
- If You’re Buying Branded USB Memory Stick Read This First
- Custom USB Memory Sticks Help You To Make An Impression
Branding - How To Succeed 3
By: peter radford | 26/12/2009This Article introduces the concept of Brand Equity which is an important element in the management of a brand. It discusses the three most common methods of quantifying the value of a brand’s equity, viz. in terms of the firm, or the product or the consumer. It then discusses how its value is dependent upon all the elements within the marketing mix. Finally, it uses the Ford Motor Company as an example which illustrates Brand Equity.
Make Income On The Web Quickly - Easy As A - B - C As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009Building revenue from article marketing is as easy as a - b - c! Really, it is not that hard to make cashflow on the web if you plug in to a easy 3 step strategy that I will do for you here today. If you will follow this system, then you too will be building money in next to no time at all.
Counter mats colorful point of purchase advertising!
By: Mr. Decal | 23/12/2009There are many types of in store advertising that companies can utilize, such as floor decals, shelf talkers, shelf danglers, mobiles and product displays. The counter mat is usually displayed at the point of purchase in a retail store. We have all seen the counter mat at the local auto parts store, or electric supply house when we are paying for the merchandise we have purchased. Why do manufactures of products use the counter mats to advertise their products at the register?
The Story of Cartier
By: ketai | 23/12/2009This article will tell you the story of the Cartier according to year and then present you the outstanding of the famous brand Cartier.
De-Branding of The Tiger ! ;)
By: Rahul Rane | 22/12/2009It would be an understatement to say that Tiger Woods is screwed. Accenture ended their contract with him and are no longer going to endorse him. The superfast and, thanks to the media, thrilling debacle of the tiger is actually an inspiring story for someone who wants to re-brand or de-brand himself.
Something Unexpected
By: Howard L Theriot | 21/12/2009In today's highly competitive marketplace, consumers can choose from any number of competing sellers in order to get what they want. When you and your competitors offer the same quality product and rely on low prices, loss leaders, and special incentives to make the sale, the product becomes a mere commodity and price is all that matters. But, when you shift your focus away from the sale and toward the consumer experience, you change the playing field.
“Outsourcing of Advertising and Marketing activities is the trend”, says Stellar Concepts and Design
By: Anthony Giudice | 21/12/2009Stellar Concepts and Design is one such outsourcing company that accepts projects from different businesses and handles their marketing department. They offer many activities such as web design, online promotion, offline promotion, printing, branding, etc. and also charge a very reasonable price.
A Sweet little Promotional Enticement
By: Kris Ann | 20/12/2009Thinking up new promotional advertising plans can get old. It is tiresome to always be trying to dream new things up for your business. Some times all that you need to do is go and look at a catalog or a website and new ideas will suddenly occur to you.
PR Agencies and Customised USB Memory Sticks
By: Phil Battison | 20/11/2009 | AdvertisingHave you considered using Customised USB Memory sticks to help your clients get their messages out? Perhaps its time to take a look at the advantages they can offer
Branded Memory Sticks – Buyer Beware
By: Phil Battison | 29/10/2009 | BrandingBuying branded memory sticks should be easy, painless andyou should of course get what you have paid for. Unfortunately this is now always the case and there are some basics things you need to consider.
Pantone Matched Branded Memory Sticks
By: Phil Battison | 29/10/2009 | BrandingIf you're considering getting some printed USB memory sticks for an event or campaign then you might want to consider getting the memory stick body pantone matched to one of your logos primary colours. The results looks stunning and the costs increase is marginal
Custom USB Memory Sticks - Why
By: Phil Battison | 29/10/2009 | BrandingBrnaded memory sticks are great, very popular, relatively cheap and they get your brand "out there" but in terms of "wow" factor they don't come close to a well thought out and manufactured custom memory stick.
Top 10 Tips For Buying USB Memory Sticks Printed with your Logo On
By: Phil Battison | 29/10/2009 | BrandingMemory Sticks printed with your logo on are very popular but like most things there are some golden rules you are advised to follow when looking to buy them
Promotional USB Sticks – Is Preloaded Data A Good Idea
By: Phil Battison | 06/10/2009 | BrandingIncreasingly customers are loading data onto branded and promotional USB memory sticks. It’s a trend that’s been developing for a couple of years now as more and more people realise the real benefit if preloading data onto the sticks. The simple act of printing your logo or brand on a USB memory stick will create a fantastic promotional tool that will well received by anyone its given to. It will help develop and promote your brand and because USB memory sticks are used your brand will stay
Top 10 Tips for Buying Custom USB Memory Sticks
By: Phil Battison | 06/10/2009 | BrandingThere is a real growth in the demand for custom USB Memory sticks but for many the world of promotional memory sticks, branded memory sticks, printed memory sticks and custom USB memory sticks is all a bit of a mystery. To help you understand what they are and how to go about ordering them here’s our top 10 tips:
Custom USB Memory Sticks Help You To Make An Impression
By: Phil Battison | 21/09/2009 | BrandingIf you’ve got an important announcement, product launch or brand launch and you want to tell people about it then, one way is to commission a custom USB memory stick. Whilst the USB Memory stick won’t do the job for you on its own it will, when used as part of a co-ordinated campaign, increase significantly the amount of “buzz and excitement” around any such announcement.