T-Shirt Magazine is the premier source for everything surrounding the t-shirt culture. Published weekly as a free online magazine, T- Shirt Magazine is also a web community of t-shirt fans and collectors as well as designers and entrepreneurs.
Creating a brand identity is one of the most important aspects of building a successful clothing line. Your brand identity is how your customers are able to identify your business, and is achieved by any images, lingo, philosophy or other details about your clothing line. It's what makes your business unique, and in a world of billions of other t-shirt businesses, it's crucial that you have a great brand.
Building Your Brand
It starts with your overall philosophy. What is your brand all about? What does your brand represent? Then think about your brand as its own entity, separate from yourself and your business partners. How does your brand talk? How does it act? Who would it hang out with on a Saturday night? Most likely your brand will be alot like yourself, and that's the way it should be. It would be pretty hard to try and create a brand you don't truly believe in. If you're a computer nerd you definitely shouldn't try to create a punk rock brand. Well, unless you enjoy jamming to punk rock too, and in that case, a punk rock-tech geek brand would be quite interesting.
Tips
-Own your brand, don't let customers own it. Pay attention to what your customers want but don't let them get in the way of what YOU want your brand to be. Maintain control of what you want your brand to mean.
-Just as mentioned before, your brand should be something you truely believe in. If you don't believe in your brand, how do you expect anyone else to?
-Make sure your brand is clearly communicated. Every thing about your brand should communicate your philosophy.
-It's important that your business partners also understand and believe in your brand. Build the brand as a team.
-It is said that it takes up to 12 times of a person seeing, hearing, or reading of your brand for it to really make an impression. Find as many ways as you can to make your brand visible to potential customers.
-Have a strong, well defined logo that symbolizes your brand. Also have an overall complimentary design for everything about your clothing line.
-Keep employees involved by regularly taking the time to discuss your brand and how your business is doing.
Remember that your brand represents the whole customer experience, not just your signage or stationery, and cannot be changed overnight.
-Regularly review your customers' experiences of your business. This will provide an early indication of any elements of your brand that are underperforming.
-Take immediate action to correct this underperforming element. It might save a lot of money and maybe even help you decide if you need to rebrand your whole business.
-Keep a blog on your website. Updating your blog often with your everyday adventures lets customers know the lifestyle your brand represents.
Keep the brand alive! With these tips you should be on your way to developing a lovable brand that'll skyrocket your business.
- Related Videos
- Related Articles
- Ask / Related Q&A
- The Changing Face of Indian Fashion Industry
- Finding Careers in the Fashion Industry
- 2008 Buzz Words to Describe & Sell Products in the Beauty & Fashion Industries
- Eco-friendly Clothing From Bangledox Company - Gloal Warming and the Fashion Industry -
- Choosing a Career in the Fashion Industry
- Reusable Bags: the Next Big Thing in the Fashion Industry
- Clothing Software – A Boon for the Fashion Industry
- Fashion Industry Story
Creating a Brand Approach and Visibilty
By: Tiny Factory | 07/01/2010A good brand strategy is what keeps your message alive in different business cycles. For the brand message to work the focus needs to be on the customer that will spend their time or resources on you. Having a clear framework during a downward trend in the business cycle allows companies to create safeguards for there brands. In our ever changing society it is not just enough to present your brand image to potential clients or partners, one needs to represent its brand throughout his/her dail
Discount Yoga Mats Selection, The How To
By: Darvin J. Hooey | 07/01/2010Learn how to choose discount yoga mats online today. This article identifies some of the key considerations for buying cheap, thick and eco-friendly mats.
Boost Traffic with a Trade Show Giveaway Wheel
By: Jenn Jimenez | 07/01/2010Traffic will flow to your trade show booth when you use an inventive trade show giveaway wheel to engage attendees. Choose your favorite trade show giveaways and you will create an awesome promotion.
Promotional Products for the New Year
By: Jenn Jimenez | 07/01/2010To help celebrate your business's perseverance and to commemorate a wonderful New Year, we've provided the latest trends in promotional products for 2010. From environmentally friendly initiatives to getting that extra bang for your buck, we've got the advertising ideas you need for a prominent new year in your industry.
Branding Your Image With Logo Design
By: Cyrus Selster | 07/01/2010Logo is a pictorial representation of a company or an organization. It helps in recognizing the particular brand of the company.
Louis Vuitton
By: shoe news | 07/01/2010The introduction of cashmere scarf branded LV.
Decals designed the wrong way or the right way will affect the viability to build brand awareness
By: Mr. Decal | 05/01/2010The decal used correctly is a powerful tool in the tool box of a marketing team, because of two factors. The first is the cost of the decalcomania which is very low; the seconded is the message duration, is counted in years not minutes or months. The ubiquitous decal if designed correctly will communicate brand awareness long after broadcast and print media, complete its task, the decal will keep reminding the consumer of your brand as a 24 hour a day silent sales person.
Custom Lapel Pins – Branding and Marketing with Custom Pins
By: Trophyfan | 05/01/2010Custom pins have a wide variety of uses and are a wonderful way to brand and market your business. Custom pins are great for employee recognition, achievements, trading shows and more. A simple custom lapel pin is a powerful way to brand your business.
Advanced Strategy to Sell More T-shirts
By: T-Shirt Magazine | 11/10/2008 | EntrepreneurshipPlenty of t-shirt sites offer specials. Buy three get one free, free shipping of orders totaling a certain amount, percentage off an order and a bunch of others to increase the amount of the purchase. One method that isn't seen too often is the standard up sell. Many large online retailers use this method successfully, but it appears that most t-shirt sellers have been convinced that the shortest path to checkout is the most successful which it may not always be.
Get Attention From Your Designs by Creating a Blog
By: T-Shirt Magazine | 04/10/2008 | BloggingThe Internet has made it extremely easy for anybody who is willing to start a blog and use it to garner attention for what they are selling. From teenagers to Fortune 500 companies, many have come to the realization that writing a blog can attract attention and generate a consistent readership and following.
Branding Your T-shirt Business
By: T-Shirt Magazine | 01/10/2008 | BrandingCreating a brand identity is one of the most important aspects of building a successful clothing line. Your brand identity is how your customers are able to identify your business, and is achieved by any images, lingo, philosophy or other details about your clothing line. It's what makes your business unique, and in a world of billions of other t-shirt businesses, it's crucial that you have a great brand.
Myspace Marketing (for Your Clothing Line)
By: T-Shirt Magazine | 01/10/2008 | Online PromotionSocial networks are great tools for promotion to many small businesses. Myspace marketing is becoming more and more common, and nearly every business has a Myspace page. Does yours? If not, well I guess you already know what I'd suggest. If you plan on getting started or do happen to have a Myspace page for your t -shirt business, here are a few tips to help you out.
Become a Sponsor
By: T-Shirt Magazine | 01/10/2008 | Strategic PlanningWhen marketing your t-shirt brand, one of the best ways to increase exposure is by becoming a sponsor. If you haven't considered this method of promotion, here's some tips to get you brainstorming.
Good Customer Service
By: T-Shirt Magazine | 01/10/2008 | Customer ServiceWhen selling t-shirts online, a major thing that determines your long term success in the industry is how well your customer service is. Of course your t-shirt designs have to be good in order for people to want to buy, but what makes people really buy from you is how much they like you; how they feel about the way you communicate with them. Sometimes, the difference between a shop doing pretty good and a shop doing extremely well can be in the quality of customer service.
Start a Blog (for Your Clothing Line)
By: T-Shirt Magazine | 30/09/2008 | BrandingBlogging has become one of the biggest internet trends of the new millennium. Everybody and their momma has a blog. From businesses looking to maximize online presence, to individuals trying to make a name for themselves, to people who simply wanna keep a journal online. Many have begun to recognize the effectiveness of keeping a blog. If you haven't jumped on the bandwagon yet and still need some convincing, here are some reasons you should start a blog for your t-shirt line.
Upcs Barcodes and Rn#, Oh My!
By: T-Shirt Magazine | 30/09/2008 | CorporateAlot of people coming into the t-shirt industry have tons of questions on what is refered to as the 'businessy' side of t-shirt selling and struggle with things like UPCs, barcodes and RN numbers. To make life a little easier, we're gonna guide you through some research, with the help of some UPC, barcode and RN resource websites.