Credential Yourself, Advises #1 Ranked Customer Satisfaction Speaker at Google

Posted: Jan 15, 2010 |Comments: 0 |

This week, I made some wonderful discoveries that I want to share because any consultant or business can emulate them. If you do, you’ll help to build your brand.

I found that I am the #1 ranked Customer Satisfaction Speaker at Google, and #3 at Bing.

Not only that, I am the #1 Telemarketing Speaker at BOTH Google and Bing. Time to twist the cap on some sparkling apple cider, I say!

Seriously, this is great news because, of course, high rankings tend to promote one’s business, which is something we can all use. But apart from the rankings themselves, there is a great marketing advantage that they can bestow, if you deploy them properly.

Rankings are CREDENTIALS. And credentials, especially unique ones, give us a competitive advantage, a distinctiveness that we can promote, prominently.

For instance, why did J.D. Power become a household name and a well-respected brand? The products and companies it judged to be best in class touted this distinction in their advertising, and they still do.

I know I’m more likely to select and prefer a nameplate that asserts it is top-ranked in long term customer satisfaction; aren’t you? Not only that, but my current make and model earned a similar distinction after I purchased, but I still got a warm feeling for being a smart, if not clairvoyant, buyer.

Now please understand what I did and what I’m doing with it that makes the rankings, credentials. First, I noticed them. None of my clients came to me and said, “Guess what? You’re top-ranked!”

After I noticed, I wrote a quick blurb for LinkedIn and Twitter, and I emailed some of my best clients and my always-supportive family. And then I wrote a news release, and this article, of course.

Who knows where it will go from here? The point is that every telemarketing speaker, negotiation speaker, and professional customer service speaker seems to have the same clients and boasts as everyone else, so how do we rise above the clatter?

We should take stock of our strengths, and “credentialize” those that haven’t been packaged for us, such as Ph.D.’s, cheery client testimonials and best-selling author status.

Right now, "#1 Ranked Customer Satisfaction Speaker at Google," is doing it for me.

Build your brand by staking your own claim, partner!

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