Digital Districts – Digital Signage Helping City Regeneration
There are many advantages to digital signage:
● It's eye-catching ● Dynamic ● Engaging ● Flexible ● Cost effective
In fact digital screens used for out of home information and advertising have revolutionised the way retailers and other advertisers communicate with their customers providing a low cost solution that can reach large audiences, especially with outdoor digital signage.
Yet, there has been another unforeseen use for digital signage which is allowing many areas to change the nature and look of city centres, helping with the regeneration plans of many local authorities, town halls and councils.
Outdoor digital signage is a great way of introducing modernity to an area and can change the look and feel of whole areas in a neighbourhood.
Many cities are now using digital signage as part of whole digital districts package, regenerating small areas using technology such as outdoor digital signage to not only create a modern look and feel about the place but also to create areas where technology businesses can thrive with access to other digital technologies such as high speed fibre optic broadband and other new innovations.
Digital signage is a great way to create a modern and exciting look to even the dourest looking cityscapes. Once the old ripped and shabby bill posters are removed and replaced with modern outdoor digital signage.
It is amazing the effect outdoor digital signage can have on a town centre, even a traditional one, adding as it does a touch of modernity.
But the practicalities of outdoor digital signage far exceed the advantages of the aesthetics. DS screens are not just an advertiser's tool but can provide helpful and useful information such as wayfinding providing a modern, practical and stylish approach to information provision.
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Most investors of digital signage are aware of the potential benefits that using LCD and plasma screens can offer when it comes to getting a message across. Traditional signage just can’t compete anymore with moving imagery especially when video and sound are combined in the content.
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for those without much technical know-how to get involved. And when you just want a simple solution to promote products having to outsource several aspects can make the whole scheme seem too much trouble to be worth it, especially as every third party will increase the rate it will take to get a return n your investment.
Just as digital signage has revolutionised advertising in indoor locations; replacing traditional communication methods in all sorts of locations - outdoor digital signage is set to do the same ouside.
Outdoor digital signage is a huge market with increasing potential for many businesses and advertisers. Making use of public space to promote and drive sales has been part of the advertising industry for generations but now the static signs and displays are slowly being replaced by the dynamic properties of digital signage.
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Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions.
Taking a screen outdoors has many advantages, especially for advertisers. High footfall and audience numbers and the lack of other digital competition can make an outdoor digital signage campaign very rewarding.
Digital signage, once a novelty used by only a few advertising companies is now a mainstream form of promotion, branding and marketing with more and more screens appearing in all sorts of locations from retail stores, gas stations, bus terminals, airports and shopping malls.
The outdoor digital signage market is fast on the heels of indoor. Increasingly we are seeing digital outdoor signs being erected in city centres, towns and around airports and other transport hubs.
Over the last decade televisions have gone from merely devices for entertainment to being commonly used out of the home for advertising, promotion, branding and information.
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