Four Essential Steps To Creating Restaurant Ad Slogans, Taglines and Catchphrases That Work
It's finally time. That new menu item you've been developing for months is finally about to debut. If only there was a magic word you could utter that would bring diners coming in droves. Well, there might not be one magic word, but if you combine a few carefully chosen words, the effect of a great restaurant marketing slogan can be pretty magical, too.
Whether the line you need is for your ads, in-store materials or even a new overall company slogan, the right restaurant slogan, tagline or catchphrase can genuinely make a difference. It can stick in a potential customer's mind and ultimately inspire action. So what separates the brilliant from the bland and the effective from the irrelevant? Here's your guide to picking a winning restaurant marketing slogan.
STEP 1: Determine your goals – Far too many restaurant marketing directors are simply looking for "something catchy." Catchy to whom? And as a means to what end? Before you get started, figure out exactly who you're talking to, what specific emotion you want to evoke and make sure that any line feels right within your existing brand.
STEP 2: Find Your Shakespeare – This is where many an advertising slogan project can meet its demise. Don't try and write the line yourself. Yes, we all know how creative you are but a professional writer will bring a fresh, outsider's perspective. Plus he or she should have experience with which kinds of lines work and which do not. One of the hottest trends in restaurant marketing right now is to open a professional writer slogan contest at a site like Slogan Slingers. Competing to win a single cash prize ranging from $200 - $999, multiple freelance writers will submit slogan ideas based on a brief you fill out online. Choose your favorite line. The winning writer gets the cash and you get the rights to use the line in print ads, restaurant billboards, T-shirts or whatever. This route provides more quality options and costs less than an ad agency or even hiring a solo freelancer.
STEP 3: Stick With It - In the restaurant industry, we're using to certain food items going bad quickly. Marketing slogans can sometimes work in the total opposite way. They need time to catch on and gain popularity. Subway's company slogan, "Eat Fresh" and Olive Garden's "When You're Here You're Family" increased in popularity and effectiveness as the frequency of the message increased. The point here is don't get bored or impatient with your advertising slogan and toss it out after a few weeks. Stay the course. Remember, if you're sick of your latest slogan, that's probably normal. You're the only one seeing it 57 times a day. The potential diner is just letting it sink in.
STEP 4: Measure - How do you know if your slogan, catchphrase or tagline is making a difference? Ask! Don't ask diners, "Did our new slogan have an effect on your decision to join us today?" Nobody will admit they were swayed by a company slogan, for example. However, it is smart to ask if they can recall your slogan. If they have, you can rest assured, it's working. If they haven't heard of your slogan it's time to determine if it's due to a lack of frequency or a lack of talent from your slogan writer.
A great, creative advertising slogan can legitimately help your bottom line. So take the steps to get a winning slogan and reap the rewards.
STEP ONE: Pick the slogan style you want to use.
When you're here, you're Family
Questions and Answers
Slogans, Headlines, Taglines, Catchphrases. They're all cousins. Each involves using strategically chosen words to help motivate, inspire action and stamp an indelible tattoo in the mind of your target audience. Those few short words should express who you are and what you stand for. Coming up with an advertising slogan can be daunting so shedding some light on the subject can be a big help.
If you are working in a business and are responsible for your company slogans should know that then don't just do business because it is interesting, convenient and available. People often like to support companies that show they have a high purpose than just making money. However creating a slogan for your company is rather not an easy task.
The main function of the company slogan is to reveal the purpose of the company. There is always a purpose behind every company other than generating profit. It can be emotional, patriotic, attitude based or anything else. Your purpose must appeal to the customers.
The more connected your slogan makes them feel, the easier it will be for people to open their wallets and do business with your company.
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The soft glow a candle exudes as the orange flame dances on top brings a feeling of peace and tranquility in the atmosphere as well as creates a soothing ambiance.
With ever-increasing globalization people often feel the need to stay connected to one another no matter where they are. However, it is very costly to make international calls using your local service providers since they can charge you fortunes on making long-distance calls. Therefore, the best option is to make use of phone cards if you want to get access to cheap international calls.
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