Get 3D With Your Thinking
Is your brand engaging customers on an emotional level? Does your brand reach you on an emotional level? Is it boring?
The event--Toyota Grand Prix in 3D on the streets of Long Beach, CA.
This event wouldn't hold my attention on television, but in person, it was one of the most exciting I've ever seen. I didn't sit in the stands, I ran from one pedestrian bridge to another along the course to get a better view. My heart raced with anticipation upon hearing the thunder of approaching cars. The smell of burning rubber, the sound of roaring engines and screaming fans was intoxicating. Excited fans were spilling food and drinks everywhere they went. I was hooked, I became a live event race fan.
The immersion--
Being there was a total immersion into auto racing. The experience of sight, touch, sound, smell and taste created an emotional contact point. Everywhere I looked something was going on. Activity on my part was required to get the most out of the event. Sitting in the grand stands might have been a few clicks above television, but not much.
The take away--
The film industry understands it needs to resonate with viewers by creating an experience that lingers. Movies with enhanced resolution, large screens, special effects and unique camera angles are designed to deliver a 3D experience. Enhanced audio and sound effects attempt to draw your emotions into the moment. Without these, most movies would fall flat. Even a good story may lack impact without these amplifications.
Is your brand engaging customers on an emotional level? Immersive experiences make for lasting impressions. Reach customers through sight, sound, touch and if possible smell and taste. Don't just sit in the grand stands to watch your brand perform. See it from your customers vantage point. Walk around your brand to see if from different angles. Get live, get 3D with your thinking.
Questions and Answers
Brand engagement is an important aspect of brand management & plays a vital role in brand development. It's vital for consumers to form an attachment with your brand.
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