Hangout at the Voter’s Door: Door Hangers say it All
There is a vast amount of items a candidate can purchase to promote his or her campaign. Some of these items will simply drain a campaign account. Light up doo-dads, glowing what-nots and shimmering doo-hickies look nice in their packaging. But, will these items actually work for you? Nope.
Voters want to know a couple of things about potential candidates. They want to know a candidate is qualified, that he is putting in a serious effort to win the election and that he cares about his voters.
Listen up, Candidate. Going door-to-door better be a part of your campaign strategy. Nothing says you care more than actually meeting with potential voters on a face-to-face level. Can you expect voters to check off your name on a ballot if they have never seen your face, asked you tough questions or classified you as one of them?
Now that you have decided to go door-knocking, don’t show up empty handed. Inevitably, you will come across many homes where the homeowners are not at home. Don’t settle for that. Leave a door hanger. This piece is perfect in a few ways. The door hanger can encompass information that would normally be split into a few pieces—business cards, brochures and palm cards. This trick is not a secret. Tree trimmers, lawn care services and carpet cleaners have been doing this for years.
The front side contains your message and a couple talking points. The back side displays your contact information and a call to action. You can even drum up yard sign locations and campaign donations on this piece. And since it is a hanger, it is perfect for attaching to a door knob or mail box. Did I mention these are also inexpensive? A great option for those campaigning on a budget.
Questions and Answers
So, what can a candidate do to shine above the rest? Get creative with marketing. It may be a cliché, but "thinking outside the box" is a good concept to carry when deciding how to promote your candidacy.
I have been helping political candidates order printed political materials for over 8 years. I have heard all the questions, endured the frustrations on the other end of the phone and calmed and consoled hundreds of political candidates. The task of ordering your campaign materials doesn't have to be unnerving or exhausting.
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