George McQuade, Executive Vice President of MAYO Communicatons, is a national award-winning entertainment, government, corporate communications and multimedia expert. He is the past president of Entertainment Publicists Professional Society (EPPS), NY/LA and is currently the West Coast Bureau Chief for www.odwyerpr.com.
For more info about MAYO Communications visit:www.MayoCommunications.com.
To watch a interview on how to create a buzz for your business visit: http://www.youtube.com/watch?v=FiBB2lIUoVw
If you help the media do their job in telling a good story, you will get quoted, and that’s one way you and your company, organization or yourself will get promoted.
I had the pleasure of doing a live interview with News Director Tami Di Vine, Crown City News (CCN), Pasadena, CA recently, where we talk about how to create a buzz for your business or organization, and what to do when you get media interest, how to handle it.
The entire segment has been posted on YouTube at:
http://www.youtube.com/watch?v=FiBB2lIUoVw
The media is in the business of telling stories, not promoting companies, products or nonprofits. I appeared first on the TV show before several nonprofit organizational leaders were scheduled to appear and later helped them wth ways to improve their public relations. On the air I offered five ways to create the ultimate buzz for your business:
1. The Internet – one of the most under utilized communications is your website, search engines, blogs, directories and there are a lot of free services for websites, directories, large and small business. A new trend is a personal social network
2. Newsletters/ezines (electronic newsletters) help announce business developments and activities, where potential new media and business associates will subscribe
3. Public Speaking – When you speak on current issues or “hot button” topics at a business luncheon or event you’re making your company and yourself newsworthy
4. News releases and a calendar of events about your company or activities alert editors about your company and you become a future resource and possible expert
5. Word of Mouth – mixers, meetings, Toastmasters, Rotary clubs, fundraisers and other business events you’re invited to attend or speak at are great places to create a buzz about your business, nonprofit activities and events.
There are other useful tips on pitching the media on my websites and blogs.
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