How to Streamline Marketing With Custom Pens

If you need to streamline your marketing budget due to a tough economy, don't make the mistake so many companies have made by cutting out advertising.  There is an alternative.  Promotional items have seen increasing popularity.  More than $13 billion is spent on promotional products a year.  Custom pens are the most popular item because they work.   Whether you want to swim with the big fish or you are selling novelty items for a buck, you can find custom pens that represent your company's image effectively.

The options are endless.  Some custom pens cost only pennies, while there are others, like personalized engraved executive pens, that show you place a high level of importance in your client.  You can pick between a pen that twists, caps, clicks, or flips.  The colors, shapes, and sizes are abundant.   Do you want ball point, roller ball, felt, or gel pens?  A lanyard or a carbiner pen can be worn around the neck or in a pocket for constant exposure.  You now have a mini walking billboard.

The value of a pen that writes well is priceless.  People tend to hold onto pens that feel good when they write.  Promotional pens that work well find a home in briefcases, pocket books, or purses for daily use as a favorite writing instrument.  Custom pens will give your company more daily recognition than any other form of advertising.  In most cases, something simple and sleek that holds well in the hand will be favored above all else. The level of commitment and image you want to project is up to you.

Have you thought about where you are going to use your pen yet?

A retail storefront that offers custom pens to potential clients and repeat customers will help make sure that you are not forgotten when it comes time to purchase.

If you have decided to advertise through direct mail, you will get more return by including a simple gift like a branded pen.  Without something to stop potential customers in their tracks, junk mail will usually be thrown away without a second glance.  Custom pens will get more response, referrals, and lead generation than direct mail alone.

One of the best ways to generate business is through repeat customers.  A repeat customer is five times more likely to purchase again over a new customer.  Send a custom pen with a thank you note or friendly anniversary reminder to show your appreciation to past customers.

One of the most common ways to generate traffic to your business is through trade shows.  I have been to so many trade shows where a company will be giving away hard candies, pens, or kitschy novelty items.  People will go right over to your table and fill up their bag with all your goodies.  They might even wait in a line to get them.  Far too often, these items are not branded.  People will come by for the pen, put it in their bag, and move on to the next thing. It is imperative to include your company logo, name, website address, and phone number.

While just about any freebie is appreciated, one that is branded will leave an impression for six months or longer.  Custom pens offer more bang for your buck than any other promo item.  It is also an effective way to cut back on advertising costs during hard times.