Imprinted Bags: The Best Promotional Products for Your Money

The results of the recent 2010 "Global Advertising Specialties Impressions Study," conducted by the Advertising Specialty Institute (ASI), are in.  They show that imprinted bags have the highest number of impressions per month compared to other advertising specialties (over 1,000 per month).  This, coupled with the low cost of investing in logo imprinted bags, is what makes promotional bags such a cost effective way to advertise.  If you could find an advertising method with a cost-per-impression (CPI) of $.001, or one tenth of a cent, you would certainly want to consider integrating it into your market strategy, correct?  The results of this study show that imprinted bags do indeed have a CPI of $.001, making it the most cost-effective promotional product available today.

So what makes imprinted bags such a great way to advertise your brand?  There are several reasons.  First, reusable tote bags are becoming increasingly popular across the United States.  With the growing focus on eco-friendly practices, reusable grocery totes are becoming a huge commodity.  With some states already banning the use of plastic bags and many others set to follow suit, reusable and recyclable grocery totes will always be in high demand.  The question: "Paper or plastic?" will soon be a thing of the past.  So, imprinted grocery totes are quickly claiming their spot at the top of the list of the most frequently used promotional products in the advertising specialties industry.  On average, people use imprinted bags almost 6 times each month and they keep imprinted bags for over half a year.  Slap your logo on a few hundred reusable tote bags and you have yourself a high-visibility advertising solution.

So we've established that imprinted bags are becoming wildly popular, meaning a promotional bag imprinted with your logo is getting a ton of impressions (1,078 per month to be exact).  What else makes imprinted bags such a great advertising specialty?  By putting your logo on a reusable grocery bag, you're showing your customers and prospective clients that you care about sustainability and that you're doing your part to conserve the earth's resources.  This creates a positive impression of your brand and will make customers and prospects more likely to do business with you in the future.  According to the study, 59% of the people who received an imprinted bag in 2010 did business with the advertiser.  The TV, radio and print advertising industries can only dream of achieving such an impressive response to their advertising efforts.

Last but not least, promotional bags have a huge imprint area compared to other promotional products like pens, mugs and calendars.  That's not to say that these other promotional products aren't effective- they can be hugely successful when used properly.  But one can't deny that the size of your logo on promotional tote bags isn't one of the biggest things that bags have going for them.  Your logo and message are shouted loud and clear on tote bags.  Even from a distance, you're getting valuable impressions.  It's like having a walking billboard!

So there you have it.  Your logo is easily visible on imprinted tote bags, and reusable totes are so popular that they receive over a thousand impressions per month on average.  And since your logo is on a reusable tote bag, your company is at the forefront of sustainability.  For 1/10th of a cent per impression, you can't go wrong.  For more information on ordering imprinted tote bags for your business or organization, please visit Red Canoe Promotions – Your Denver Promotional Products Authority! Research provided by the Advertising Specialty Institute, Copyright 2010, All Rights Reserved.