Phil is part of the team at USB2U. USB2U is a specialist supplier of Branded and Promotional USB Memory Sticks. We offer fast turnaround times, excellent advice and support and free design and mock-ups. If you are considering Branded USB Memory Sticks or want a custom USB memory sticks then please contact us - we 'd be delighted to hear from you.
If you are considering buying promotional Memory Sticks to support your advertising and marketing activities or maybe to hand out at a show, conference or seminar then its worth considering getting the body of the memory stick pantone matched. This simple process allows you to choose one of the primary colours from your logo or brand and get the body shell of the memory stick manufactured in this colour.
The results look stunning and whilst printing on standard factory colours is “OK” pantone matching raises the bar and shows that a little more effort has been put into the job. Don’t be put off by the costs either. Historically there were high minimum order quantities for pantone matching and you’d have to pay quite hefty set up fees but today the factories are fighting for the work and will pretty much pantone match for any quantity and often at no extra cost. If you have a brand of design that would lend itself to pantone matching its always worth asking the question of your supplier.
Good suppliers will have in-house designers that will be able to mock-up the printed memory 
sticks to show you what impact pantone matching will have. So, don’t think its something you have to go into “blind” and hope it will look good. You should be presented with both mock-ups and factory proofs before any production takes place so you have ample opportunity to make sure you are happy with how they look.
The lead times should not be any more of a consideration than if you were buying standard branded sticks. Whichever option you choose you should allow around 14 days from order to delivery albeit it is sometimes possible to squeeze this lead time a little if you’re in a hurry.
Don’t forget the packaging options if you are choosing a pantone matched memory stick. Combining a printed/branded presentation tin for example with a pantone matched memory stick will look fantastic and really make an impact when distributed. This is a key point because its the initial “wow” factor that will really help gauge if the investment you’ve made has been a good one. You want the recipient to remember, cherish and use the memory stick you’ve paid for because you want your brand associated with these positive thoughts.
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