Promotional Ideas Make Summer Branding Fun

Posted: Jun 02, 2011 |Comments: 0 |

The summer represents a unique opportunity for promotional products. The weather and activities mean that a properly chosen product, printed with a custom logo or sentiment, will be used outside, carrying the message farther than it would in other seasons. Although there are many vacations, businesses slow down and schools close, there are plenty of events that summer promotional products can support. From 4th of July barbecues and company picnics, to end of school celebrations and awareness events, there are plenty of ways to fit custom printed giveaways into tight budgets. These summer promos are not only low cost; they deliver big return for the advertising dollar. Here are a few ideas to get the creative planning going.

Lip Balm - Protect lips from the high sun of summer. Your clients, customers and staff will appreciate a custom labeled lip balm with SPF sun protection. This low cost giveaway is a great way to stay within summer promotion budgets while giving a message a long exposure. Use lip balm as a health awareness tool at hospitals and health fairs to raise awareness of skin cancer dangers and other sun related issues. These budget friendly giveaways are always available in a variety of delicious lip smacking flavors.

High Flyer Disks - Kick off the vacation season with a beach and park standard. A promotional high flyer disk is a fun giveaway for 4th of July office parties, end of school year celebrations, and corporate retreats with a summer theme. Basically a flying banner for a logo or message, the large imprint area will be seen every time these fun toys are taken out at the beach or park. Summer fun will be on every recipients mind when they receive a flyer disk.

T-Shirts - Businesses and organizations will get maximum summer promotional exposure with a custom t-shirt. Used as a gift for participating in awareness walks or runs, t-shirt promotions have the added benefit of being used long after the event. A perfect way to promote a small business, local restaurants, bars and other community shops, customers will be happy to wear their free tees and provide complimentary advertising.

Beach Towels - Most vacations are taken during the summer for obvious reasons, warmer weather, kids are off from school, and of course, the beaches are open. Most people visualize the sun and sand of a beautiful beach for their summer getaway, and in addition to their sun block and beach ball, they are sure to bring a beach towel. These oversized towels are large and are able to carry a logo or message in a big way. This imprint size and usefulness makes a custom beach towel a great gift for employees during company picnics or spring appreciation events.

Start planning for events now with promotional items that will compliment the sun and fun of summer. Custom items that will be used and appreciated both at home and on vacation make the most out of your promo budget.

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    chaitanya patel

    The online world is changing and this is one of the main reasons that there is a great room for marketing and promotion. The ways to promote the products of any specific company are infinite, however the companies need to concentrate on the top ways so as to get the maximum profit.

    By: chaitanya patell Advertising> Brandingl May 31, 2012

    When you need high avenues of free advertisement for traffic and promotion of your business, you would definitely understand how traffic and promotion is making the world go round with free ads.

    By: Govindl Advertising> Brandingl May 24, 2012

    There are two kinds of advertising above the line (ATL) and below the line (BTL). Above the line advertising is one which involves commission such as radio, TV ads or newspapers and below the line advertising is print based such as flyers, direct mail, trade fair marketing or point of purchase ads. There is no commission for advertising agency in this kind of advertising. Now a day's above the line advertising is not preferred as much as below the line.

    By: Ashitl Advertising> Brandingl May 24, 2012

    We have added many features to the Fusion Electronics Direct site to allow users to be able to search for there products they are looking for. We have got some new product ranges from Fusion which are the New headunit range and the full sub and amp range. They look really sleek so no matter what vehicle you have it will look perfect.

    By: Dave Bowdenl Advertising> Brandingl May 23, 2012

    The debate for white paper is intensifying in the b2b blogosphere about whether the white papers are still relevant for b2b marketing. But if you ask me, then honestly speaking, white papers are still an integral part of b2b marketing. This article will state you the reasons why white paper is still essential for b2b marketing.

    By: Linda Mentzerl Advertising> Brandingl May 23, 2012

    The impact of travel mugs is far more than ordinary, given the fact that their applications are varied and their values are many. With a little thought and creativity, a travel mug can be transformed from a simple coffee mug to a range of other uses. Lunch accessory, camping tool, environmentally friendly beverage holder are just some of the ways this multifaceted item can be put to use.

    By: Michael Lernerl Marketing> Marketing Tipsl Apr 13, 2012

    Small businesses can translate the swag bag concept to promoting themselves to customers, both existing and prospects. Creating a swag bag of their own, a marketing campaign can benefit from the variety and the perceived value of the concept. Business owners can maximize their budget by carefully selecting contents that will make their customers feel as though they are being given the "Red Carpet" treatment.

    By: Michael Lernerl Advertising> Brandingl Feb 29, 2012

    Trade show giveaways hold importance as the items will determine whether an attendee remembers or forgets a booth. This critical role necessitates the trade show planner to select promotional products with impact in mind. Promotional items with usage value have a greater likelihood of making the trip back from trade show to office, making them excellent choices for a vendor display.

    By: Michael Lernerl Marketing> Marketing Tipsl Jan 17, 2012

    The holiday season gives businesses the opportunity to show appreciation to these two groups, for their continued loyalty on the consumer and the support side. The act of sending a holiday gift to a customer reinforces the relationship and recognizing the staff members with a gift will thank them for their dedication and hard work. By giving custom promotional products as the sentiment, companies can show the recipients that they truly appreciate them.

    By: Michael Lernerl Business> Team Buildingl Sep 28, 2011

    Cutting costs is a natural, knee jerk reaction to instability, and businesses may find themselves wanting to reduce their marketing budgets and employee numbers. But in doing so, the resulting impression on the remaining staff may be one of fear and insecurity. Although the budget restrictions may prohibit raises and bonuses, promotional products can be used to recognize staff and market products and services cost effectively.

    By: Michael Lernerl Marketing> Marketing Tipsl Aug 15, 2011

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