Promotional Risk Management - Fixed Fee Promotions
With a fixed fee promotion of course, that's the huge bonus. Worries of over redemption, prize funds problems or physical stock allocation are no longer an issue, a headache removed from the whole campaign. Add to this the removal of any financial risk and with the knowledge that your promotion will be risk insured, often by Lloyds of London. Finally the opportunity for data capture; need to know who, how and the demographics of your consumers? By using Fixed Fee UK you'll receive weekly redemption reports which will provide your brand with some invaluable statistics on consumer purchasing habits.
Fixed Fee UK are vastly experienced at anticipating the costs that are involved within sales promotion campaigns. Those with longevity have valuable database records of past sales promotions, redemption rates and consumer activity based on a wide variety of promotional mechanics.
It's always a risk running promotions. Make things safe, simple and secure with Fixed Fee Promotions.
A point to note and to highlight the big question often asked during a presentation. What's the difference between Fixed Fee Promotions and over redemption insurance?
Well, to coin a well established brands phrase, Fixed Fee Promotions do exactly what's written on the tin. You pay one amount to the risk management company for the entire promotion and all costs that are involved with the redemption of prizes are covered, including any insurance. It works slightly differently with over redemption insurance. Choose this option and you pay for prize redemptions to a set amount. If, for any reason, the redemption goes above the amount, the insurance company is liable for the cost. You as a brand will still have to manage stock, fulfilment, logistics, customer service queries and of course a large percentage of the financial risk. Do you want to be overstocked with 500,000 T-shirts with 2011 on them after the promotion ends and it's now 2012?
Peace of mind thanks to trusted promotional risk management using Fixed Fee UK.
Choose either of the options discussed for your next promotional project and you'll have complete piece of mind. Very large companies have come unstuck running promotions in the past because they didn't involve a Fixed Fee expert. Customers over redeem prizes and the costs involved can become monstrous, don't make the mistake of giving away tenners for fivers! Speak to the best risk management companies if you are thinking about running Fixed Fee Promotions in the future. They can advise you on all aspects of Fixed Fee Promotions or even discuss the differences of over redemption insurance if you prefer.
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