Targeting Commuters With Outdoor Advertising
Every day, millions of commuters across the UK cram into buses and cars, and head out on to the roads of Britain. Slowed down by traffic and bored by repetitive radio stations, they're looking for anything to catch their attention.
If you could just get them to focus that attention on your business, you'd benefit from far more leads and sales.
That's where outdoor advertising aimed at commuters comes in. Specifically in the form of bus advertising, bus stop advertising and billboards.
Targeting commuters doesn't just mean aiming at those people sitting on buses or other forms of public transports. Just think about how much of the daily commute for motorists is taken up sitting in queues or jams, at traffic lights, or filling up on petrol. If you've got adverts in place for them to look at when they're stationary, you'll be attracting some very welcome attention.
This article will cover three great ways to grab attention:
- Billboard Advertising
- Bus Stop Advertising
- Bus Advertising
Bus Stop Advertising
Due to their very nature, bus stop adverts need to be placed next to main roads and commuter routes – as that's where the bus routes are. Bus stop advertising takes the form of large adverts stuck to the Perspex bus shelters that dot the streets of the UK and attract attention from various people.
Obviously, you'll catch the eye of bus passengers. After all, they'll be the ones stood at the bus stops. But drivers, pedestrians and cyclists all moving past at various speeds, your advert will be noticed by passing traffic too.
As their audiences tend to be slower moving than those targeted by billboards, bus stop adverts can take the time to say more – although an attention-grabbing image is still a must!
Bus Advertising
Bus advertising isn't just for bus passengers.
When you're driving into work, how many times have you found yourself stuck behind the back end of a bus? And of those times, how often did you wish there was something to read, instead of the backs of commuters' heads?
That's why more and more buses are selling advertising space. So whether you're targeting the people about to get on a bus, or those queuing behind them, bus advertising is the way to go. Just make sure to throw in a joke to cheer those commuters up!
Billboard Advertising
Billboards are huge advertising spaces that are prominently located along commuter routes. They can be free-standing, or on the side of buildings, but they're always eye-catching.
By investing in billboard advertising on major commuter routes, you'll be grabbing the attention of everyone using that road – drivers, public transport passengers, cyclists and even pedestrians. No matter how people choose to get to work, they'll see your billboard advertising on their way.
With large amounts of space but only a short time to make an impression, billboard advertising needs to be striking. Arresting images and few words are the keys to success with your billboard advertising, so always bear that in mind.
So, there you have it. Three ways to put your business in front of an audience of thousands of morning commuters. Good luck!
Questions and Answers
There are so many tips on how to arrive at the individual but actually interacting the product concept to them will always be a challenging process for people in Advertising and Marketing industry. With the different methods of advertising, why is such an historical exercise such as outdoor advertising still around today?
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