was represented by one the most dynamic athletic talents on the planet. Jordan was paid $2.5 million for a five-year contract plus royalties, and as his success skyrocketed so did Nike’s visibility on the basketball floor.
Enter the Air Jordan shoes. This new popular shoe – designed for basketball and not running – brought a breath of fresh air to the Nike image.
First of all, the shoe introduced exciting new technology. Air Nike shoes were made with a layer of gas trapped within the sole of the shoe. They are completely changed the basketball shoe. Second, by contracting with the famous people Michael Jordan, Nike was planning to change the face of its brand. Not like middle-aged joggers, Nike was represented by one the most dynamic athletic talents on the planet. Jordan was paid $2.5 million for a five-year contract plus royalties, and as his success skyrocketed so did Nike’s visibility on the basketball floor.
The fact that the NBA banned Air Jordan only made the shoes more popular. Michael Jordan wore the shoes anyway and paid a fine of $5,000 for every game in which his black and red Air Jordan hit the basketball floor. Nike is pleased to pick up the bill. He was so popular the first two Jordan shoes shipped to stores in Los Angeles within 3 days. In 3 months, Nike Jordan becomes very famous all over the world, the number of people they expected to sell throughout the year.
Jump to 2009 and there are many different series of Air Jordan shoes plus a variety of Michael Jordan inspired Nike shoes apparel. The shoes have consistently been best sellers.
If you want to buy a popular Nike shoes, you can go our web to have a look.
Editor: shine
Internet reference: http://www.articlecastle.com/Article/Air-Jordans/187245
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