Factually Sutra means a strand that connects things, and more figuratively refers to an aphorism or a series of aphorisms; a way of embodying and communicating guidelines of ancient religious and philosophic thought. SUTRA MAGAZINE explains further.
Sutras commonly relate to the Vedas, that is; Ancient Hindu Scriptures of which there are three types.
The Kalpa-sutras are rules of ritual; the Grihya-sutras are domestic rules regarding regular family matters such as marriage, and the Samayacharika-sutras concern customs and worldly duties.
South Africa’s premier lifestyle magazine, SUTRA™ has successfully brought these aspects and more together, adapted for the unique South African lifestyle in this cosmopolitan age.
Editor-in-chief, Dr. Kommal states that: "Indians in South Africa have over the years developed a very unique and intriguing culture that is deeply rooted in Indian values and culture, yet proudly South African.
The Indian people of South Africa have always been a very dedicated, and hardworking, and are much more than simply Bollywood. We lead very complex lifestyles and it is about time that world knows this".
SUTRA™ magazine is the ’thread’ that links and eases the change in our ways of life, from the traditional to the forward-thinking approach we know today.
SUTRA™ strives to bring with one voice and enrich lives by providing relevant information based on positive ideals for individuals who know what they want and who are willing to take it.
"SUTRA may be an ancient concept but is in fact a modern approach. With the fast paced life in our global village, we need Sutra to keep us interestedly informed, enthusiastically entertained, and focused. All this in the palm of our hands!" Kamal Maharaj
In this season’s edition, readers can look forward to; Gavin Rajah the concept of this international fashion guru; Marriage across the colour line approve or disapprove; Your Wedding Sutra scrutinizes your big day; Love online the do’s and don’ts about internet dating. Sutra on Hair and Beauty; Restaurant Reviews; Festive Feelings Sutra celebrates at Eid and Diwali; Honeymoon Hotspots Sutra takes you on a journey to exquisite honeymoon destinations.
Kommal Publishing (Pty) Ltd, a subsidiary of Kommal Holdings, is proud to have launched the long- awaited publication SUTRA™ MAGAZINE in October 2007. This South African title has already received national acclaim, and has a steady growth of support and acclamation internationally.
SUTRA is the first Indian Lifestyle publication of its kind in South Africa, with an editorial and development team, extending from London to Mumbai. The diversity of the content is illuminated by exciting features from colourful Bollywood, fashion from sensual international catwalks, business and investment advice and tributes to inspiring legends.
This publication is led by Dr. T O Kommal, Editor in Chief, SUTRA Magazine.
www.sutramagazine.net
- Related Videos
- Related Articles
- Ask / Related Q&A
- Summer in South Africa - Sutra Magazine Shows Us How!
- Dream Holidays South Africa
- Free State is the Agricultural Heartland of South Africa
- Direct Insurance in South Africa
- Embark on South Africa Safari for a Lifetime Enchanting Experience
- South Africa Hunting – the Most Alluring Prospect for Hunters Worldwide
- Big Five Hunt in South Africa Meant for Adventurous Hunters
- Crime in South Africa
Branding - How To Succeed 3
By: peter radford | 26/12/2009This Article introduces the concept of Brand Equity which is an important element in the management of a brand. It discusses the three most common methods of quantifying the value of a brand’s equity, viz. in terms of the firm, or the product or the consumer. It then discusses how its value is dependent upon all the elements within the marketing mix. Finally, it uses the Ford Motor Company as an example which illustrates Brand Equity.
Get 3D With Your Thinking
By: Paul Hebron | 26/12/2009Is your brand engaging customers on an emotional level? Does your brand reach you on an emotional level? Is it boring?
Make Income On The Web Quickly - Easy As A - B - C As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009Building revenue from article marketing is as easy as a - b - c! Really, it is not that hard to make cashflow on the web if you plug in to a easy 3 step strategy that I will do for you here today. If you will follow this system, then you too will be building money in next to no time at all.
Counter mats colorful point of purchase advertising!
By: Mr. Decal | 23/12/2009There are many types of in store advertising that companies can utilize, such as floor decals, shelf talkers, shelf danglers, mobiles and product displays. The counter mat is usually displayed at the point of purchase in a retail store. We have all seen the counter mat at the local auto parts store, or electric supply house when we are paying for the merchandise we have purchased. Why do manufactures of products use the counter mats to advertise their products at the register?
The Story of Cartier
By: Zoe | 23/12/2009This article will tell you the story of the Cartier according to year and then present you the outstanding of the famous brand Cartier.
De-Branding of The Tiger ! ;)
By: Rahul Rane | 22/12/2009It would be an understatement to say that Tiger Woods is screwed. Accenture ended their contract with him and are no longer going to endorse him. The superfast and, thanks to the media, thrilling debacle of the tiger is actually an inspiring story for someone who wants to re-brand or de-brand himself.
Something Unexpected
By: Howard L Theriot | 21/12/2009In today's highly competitive marketplace, consumers can choose from any number of competing sellers in order to get what they want. When you and your competitors offer the same quality product and rely on low prices, loss leaders, and special incentives to make the sale, the product becomes a mere commodity and price is all that matters. But, when you shift your focus away from the sale and toward the consumer experience, you change the playing field.
“Outsourcing of Advertising and Marketing activities is the trend”, says Stellar Concepts and Design
By: Anthony Giudice | 21/12/2009Stellar Concepts and Design is one such outsourcing company that accepts projects from different businesses and handles their marketing department. They offer many activities such as web design, online promotion, offline promotion, printing, branding, etc. and also charge a very reasonable price.
Merchants of Bollywood
By: SUTRA MAGAZINE | 25/05/2008 | CultureMerchants of Bollywood was a spell bounding dedication to the great and fantastic industry of Bollywood and its spiritually based heritage from the Motherland of India!
Sutra ™ on Anxiety and Stress
By: SUTRA MAGAZINE | 03/01/2008 | Mental HealthThe 21st century has brought with it the spread of advancement in every facet of our lives. With progression, basic needs have become secondary and this neurotic desire for improvement over shadows the ‘would be’ mediocre aspects of our lives -in particular, our mental wellbeing with regard to stress and anxiety has gained a greater importance. So how do we identify and cope with anxiety in a way that does not affect the way ahead? SUTRA™ takes a look…
Sutra™ Asks the Experts – Gender Based Violence
By: SUTRA MAGAZINE | 18/12/2007 | AdviceSUTRA™ believes that the South African Indian community has for far too long, neglected to acknowledge the reality of Gender Based Violence. We believe that this is an issue that we as a community need to address with the highest priority. South Africa’s women and children need to be sheltered from all forms of harm, and we need to work together to ensure that this is a certainty. SUTRA™ Magazine consults with Lifeline Southern Africa on gender based violence.
South African Indians and the Transition to Modernism - by Sutra Reader
By: SUTRA MAGAZINE | 10/12/2007 | Home & FamilyThe South African Indian community has changed drastically in the passed few years, and I believe that most of this change has been for the better. Indian women are not expected to be submissive and subservient; we are now independent, opinionated and career orientated. The patriarchal society that the Indian community has been enveloped in is almost a thing of the past.
Healthy Eating According to Sutra Magazine
By: SUTRA MAGAZINE | 10/12/2007 | WellnessSUTRA MAGAZINE gives us healthy eating tips to keep in mind this summer.
Advice by Sutra Magazine
By: SUTRA MAGAZINE | 10/12/2007 | AdviceSutra magazine advises readers on pressing matters in their lives.
Sutra™ Explains the 7 Myths of Exercising!
By: SUTRA MAGAZINE | 07/12/2007 | HealthWith summer upon us, the warm African sun beckons us to the outdoors. And as typical South Africans, we can’t help but flock to our country’s enticing beaches. If we haven’t started already, we need to begin working on our fitness to ensure that we are in tip-top shape for a fun-filled holiday season!