Virginia Slims Cigarettes- One More Possibility of Self Expression
Virginia Slims is consider to be Slimmer than other Cigarettes that men and women smoke. The brand of these cigarettes was introduced in 1968 by Philip Morris Company for young professional women.
In the 1990s, Virginia Slims Cigarettes appeared in markets under the famous slogans "It's a woman thing" and "Find your voice."
Virginia Slims Cigarettes are the most special cigarettes, because they are much narrower than ordinary cigarettes (23mm circumference).
Another feature that distinguishes Virginia Slims from other cigarettes is their length.
Philip Morris Company is also producer of Chestefield cigarettes and Marlboro Red cigarettes.
Virginia Slims Cigarettes are longer than normal "king-sized" Cigarettes. Their unusual length gives the Cigarettes a more "elegant" appearance. Virginia Slims Cigarettes are made in such way for to reduce the amount of smoke that produces cigarettes.
The packaging of these special cigarettes also is very elegant, is white with vertical colored stripes running along the left side.
Virginia Slims cigarettes are cigarettes that give adult smokers one more possibility of self expression.
Virginia Slims brand always prepares some surprise for smokers. Such surprises as these: the tar and nicotine content was reduced and the tobacco blend also was renovated. These changes made Virginia Slims smoother with a silk flavor.
The quintessential lady's cigarettes, Virginia Slims are not just pretty cigarettes. They are longer and slimmer than most other brands, but they are also a quality smoke of world famous Virginia blends that delivers the goods.
Seeing that contemporary women were fighting for equal rights and to go to places reserved historically for men, the Virginia Slims logo was "You've come a long way, baby." Magazine and billboard ads showed contrasting pictures of overworked, underappreciated women from the 1800's with the independent, self-made woman of today who does not need a man to be happy. She can treat herself to a quality cigarette if she so chooses, while just decades ago it was considered shocking for a woman to smoke. In the 1990's, the American government pressured Phillip Morris to change Virginia Slims' slogan to "Find Your Voice". But a whole generation of Americans who grew up with "You've come a long way, baby," still think that when they see a packet of Virginia Slims. The very last cigarette television commercial that was allowed to air was a Virginia Slims commercial.
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