what is the reason behind Snookieis taking of a Gucci handbag instead of Coach Handbag?
If you are interested in reality show, it is impossible for you to know Snookie, the ‘star' of Jersey- show. She is quite notorious for being drunk often than not and always the laugh-stalk. There is no exaggeration that she is rare in her mind. But have not you noticed that she always carry a little coach handbag with her wherever she goes. Is she a devoted lover to Coach Handbag, or there is quite something behind her and Coach Handbag?
It is well-known stars have a special connection to some top brands, but that does not necessarily mean they have to take handbags under the same brand for more than 19 years. KYLIE MINOGUE are always spotted taking a prada Handbag, but that she will carry a Hermes Handbag, Gucci handbag or coach handbag once in a while. And seemingly, Snookie is the most devoted Coach Handbag lover. This may be partially true, as she was spotted carrying a Gucci handbag. Her Coach connection is rising from the fact that Coach Brand will give her a few Coach Handbags free of charge every year. Apparently, Coach wants to expose its handbags via this "notorious' show star. Yes, it is nothing special for top brands promoting their brands via the influence of top stars. As a matter of fact, more than 70% stars, no matter movie stars or stars in sports fields make extra money for endorsements. It is this that makes Snookie's taking of Gucci handbag peculiar which is the first time in the last past ten years. Will she pay a lot of money for breaking the contract? Definitely no, as this handbag was given by Coach Brand and this made the case much more complex.
Are the management of Coach brand out of mind, how could they present the star under Coach Brand with a competitor's handbag? It seems there are two reasons behind it. One is to degrade Gucci handbag as Snookie is such a notorious staff. The second is to promote Coach Handbag as Sookie's unusual taking of a competitor's handbag, will bring her much attention either form medias or public. And in turn, it will increase Coach Handbag's exposure. It is quite a smart marketing, right?
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