Sparxoo is a business blog that inspires breakthrough by tomorrow’s leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development. See our talented team of experts and our parent company dCap Advisors.
How much does a brand name really matter? If you wanted to create a great pop culture brand today, would you name it MTV? Especially when MTV isn’t really music television anymore. Is Yahoo that much better a name than Excite or Lycos? And for that matter, is Google a 10x better name than Yahoo? The truth is that the name itself is only one of many components necessary to build a great brand. A brilliant name and a terrible business will result in a low quality brand. At Sparxoo, we are experts in branding, and we do believe that your name matters as an important component of your overall identity.
It is common for companies to get lost in the process of naming a new venture, or to become dissatisfied with their existing company or product name. As you begin the process of naming, start with the big picture. Ask high level strategic questions such as what your company stands for, who are your key audiences today and in the future, how are you different than your competitors? What are the key attributes you want to convey? Take time up-front to define your goals and criteria for name development. For example do you want a name that is memorable for word of mouth? Do you want a name that is unique in your category? Do you want a name that conveys a sense of trust, reliability and strength?
Once you have overall parameters for name development, the fun part begins. Our team recommends using a very creative approach that extends beyond the obvious. Brainstorm many names (at least 50, and sometimes several hundred), using inspiration from trends, personalities, major references, pop culture, and of course your brand platform. If you need fresh thinking, ask others to contribute ideas, or even use a name generator from the web such as WordLabs or BrandNameGenerator.
Sparxoo, A Branding and Digital Marketing Blog
- Related Videos
- Related Articles
- Ask / Related Q&A
- 5 Steps to Massive Profits - A Business Marketing Tip
- How You Can Boost Your Profits With Business-To-Business Marketing Online
- 7 Steps to Creating a Successful Small Business Marketing Plan
- Small Business Marketing Tip: Conduct A Marketing Crusade
- Do’s and Don’ts in Local Business Marketing
- Business Marketing: The Most Important Aspect Of Your Business
- Basic Small Business Marketing Principles
- Fast And Almost Free Small Business Marketing Tips That Work
The Greatest Procedure to Establish a Massive Rush of Traffic to Your Website
By: Dale Dupree | 16/12/2009There are countless ways to accomplish business, some paid, some free. Needless to say, I desire using free methods although some people might have a different taste. I deliberately love the feeling of seeing a commission coming in and
The Grandness Of A Fire Alarm
By: Jeremy S. Abrahamson | 15/12/2009There is a great importance to having a working fire alarm in your home. A smoke alarm is actually one of the most important things for everyone to have in their home, with the reason that you need a fire alarm being that most fatal home fires happen at night when people are sleeping.
Minimising Brand Risk
By: The Right Group | 15/12/2009Brand equity moderates the impact of marketing initiatives upon consumer actions and represents one of many factors contributing to overall Brand Value.
The Story of Cartier
By: ketai | 15/12/2009the story of the Cartier according to year and then the outstanding of the Cartier
What You Have To Know About Panasonic Security Cameras
By: Floyd P. Dietz | 15/12/2009When you someone says "camera", what brand springs to mind? Chances are, that brand name is Panasonic. Renowned for their still cameras and televisions, did you also know that they make cutting-edge security cameras? Well, you do now. And you don't have to have a whole dark room with a hidden wall of television screens in order to use Panasonic security cameras. You can use them with your home computer.
Branding Advertising Agency.Articles
By: Robert McClure | 11/12/2009Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies. Look at this website, there are thousands of Articles on almost all subjects, plus more links for your help. http://www.toparticlereviews.com
Men's Ugg Hammond 1704 Chestnut Braid
By: mybagshops | 11/12/2009Men's Ugg Hammond 1704 Chestnut Braid Ugs
Brand Advertising Review: TOMS Shoes
By: Sparxoo | 11/12/2009As an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has won praise among...
Tech Trend: Digital Identity
By: Sparxoo | 15/12/2009 | ComputersEvery social network serves a specific purpose… LinkedIn is for professional development, Twitter is for sharing information, Facebook is for life-casting, MySpace is for music sharing, etc. Many of us form a specific identity for each community we are a part of. For instance, we would not share personal information...
Tech Trend: Smarter Computing
By: Sparxoo | 15/12/2009 | ComputersWith the amount of information growing exponentially, internet users can often find sorting through it a daunting and time-consuming task. Web intelligence tools can sort and identify relevant information to solve this problem. In the past, computers have retrieved information based on individual queries. What if all of those queries...
Top 5 Tools for Developing Your Twitter Profile
By: Sparxoo | 14/12/2009 | Marketing TipsThe platform for Twitter is pretty simple – say what you want in 140 characters or less, share links you find interesting, follow other users you find interesting, and converse back and forth through mentions or direct messages. The page is straightforward – no bells and whistles – which is partly why it’s so appealing to users. For people who use Twitter for business purposes, there is another dimension to the microblogging...
2010 Consumer Tech Trends
By: Sparxoo | 14/12/2009 | BusinessImagine a search engine that understands more than your search query, it understands your personality. Or, imagine never leaving your inbox — search, play games, collaborate, work, all in one location. We have examined the emerging and established technologies from the past year to project what we should expect in…
Did MySpace Botch Handling of Imeem Acquisition?
By: Sparxoo | 11/12/2009 | CorporateImagine yourself sitting in front of a computer, happily listening to music from your favorite online streaming service. All of a sudden, the music stops, and the page refreshes to something you’ve never seen before, with an announcement that your favorite service is no longer available. Sound far-fetched? It shouldn’t. Earlier this week...
Brand Advertising Review: TOMS Shoes
By: Sparxoo | 11/12/2009 | BrandingAs an early leader in the social entrepreneur wave, TOMS Shoes has inspired many to do better and make a real impact on the lives of thousands of people worldwide. TOMS has a simple one-for-one mission: when you buy a pair of TOMS Shoes, a pair is donated to a child in need. TOMS has won praise among...
Google, New York Times, Washington Post Team Up to Create Living Stories
By: Sparxoo | 10/12/2009 | Online BusinessIt was only last week that Google released “First Click Free,” a service that blocks avid users from taking advantage of Google to avoid pay walls. The move sought to strengthen Google’s historically tenuous relationship with the publishers. In another attempt to reconcile its relationship with mainstream media publishers, Google launched the Living Stories experiment. Google has partnered with The Washington Post and the New York Times to create...
Is FourSquare a Game Changer?
By: Sparxoo | 10/12/2009 | InternetThe emergence of location-based apps, the rise in smartphones, successful competitors… why shouldn’t FourSquare succeed? Mashable’s Jennifer Van Grove recently wrote a glowing review of the location-based mobile app — examining key trends that should catapult FourSquare to a Twitter-like status. “Everyone is making their predictions about whether Foursquare is the next...