When Less is More..

Following the huge success of Amitabh Bachchan’s blog site which has fast become the most popular celebrity blog among users today, Bigadda has introduced MoBlog exclusively for the Big B. Considering that he blogs once or twice everyday, with MoBlog he can now keep his fans updated on his activity by the minute. He can micro-blog on his blog site – http://bigb.bigadda.com from anywhere and at any time. Big B’s fans, who leave thousands of comments on his blog site everyday, will now be updated even when their star is on the move while also helping Mr. Bachchan to keep his promise – “if you write to me… I will reply!” Using MoBlog, Big B puts across his thoughts in the form of micro posts, with a maximum character limit of 160 characters. Not only does this feature help him save on time, it also enables him to stay connected with his fan base 24x7 using his GPRS activated mobile phone.

Micro-blogging is a form of blogging that allows users to write brief text updates and publish them. These mini-blogs can be submitted by a variety of means including text messaging, email or the web. However, unlike blogs, micro-blogging holds a certain limit of characters that is usually up to 200. Moblogging or Mobile Blogging allows users to publish entries directly to the web from a mobile phone or other mobile device. With the help of a camera-enabled phone users can email photos and videos that appear as entries on a web-site, or use mobile blogging software to directly publish content to a web-server. One of the reasons for the popularity of moblogging is it helps people be in touch with other people without much effort.

Micro blogging is relatively new in India, but will fast gain momentum as an extension of the Social Networking scene. It is a quicker, faster and cooler way to blog and stay in touch. As a succession to the launch of MoBlog for Mr. Bachchan, Bigadda aims to make MoBlog available to all consumers soon.

About BigAdda

Bigadda.com is a part of the Reliance ADA group and is the first Indian Youth Network with all forms of expression under one hat. Since its launch on 13 August, 2007, Bigadda has gained a huge user base of 1.7 million wherein 40% users come from tier II cities like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik etc. The site gets almost 35% of users from countries like Sri Lanka, Pakistan, Philippines, Indonesia and Malaysia and from Indians from Dubai, US and UK. BigAdda.com enables networking based on Individuals (Friends and Friends of Friends) and Interests (self-expression by Create – Upload - Share of Videos, Photos, Music. Some of the features of this Youth destination include Blogs and Scribbles, which help the users express, comment and connect, ADDAs (communities) and Forums – all of these catering to one of the most important needs of the youth today – ‘Identity Creation’ and ‘Self Expression’. BigAdda.com gives the youth the space to be amongst friends and peers, while sharing an image of their own, which they would like to project. BigAdda.com aims to evolve a youth community, inclusive and aspirational and create a youth culture that will be cool and aspirational for them. BigAdda aims to give the youth an opportunity to embrace digital technology to express themselves and use social networks to perform more interactive functions than just sending messages..