Over time as technology and life around us gets more and more modern, the logos companies use may also need a little retouching to appear more modern and less drab. Some companies have recently changed their logos to be a little more modern. Companies such as Xerox, IBM, Motorola, Apple, AT&T and others have modernized their logos to give it a more updated and modern look to their logos.
Designers have said that a good logo should not need to be updated as a strong logo should stand the test of time. Some of the companies mentioned above have done only minor and subtle changes to their logo over time but some others have modernized their logo drastically. Some of the logo’s that have undergone drastic changes did in fact have drab and outdated logo and needed to be modernized.
Also, another reason that you may need to update your logo is if your company expands it business practices. If your logo design was too specific to the nature of your business and as your business changes, your logo may need to be updated to reflect the changes. As your logo should give your consumers an idea of what your company does, a specific logo may not give the consumer a full understanding of your company.
Lastly, one obvious reason to change your logo is if your company changes its name. You wouldn’t want your old logo to represent a new company or a merged company. You may want to redesign your logo to reflect the business practices of a merged company and or the new name of the company. Changing the name of the company may be the last thing you would want to do because it would confuse your customer base and make it more difficult for them to find you again.
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