You Just Can’t Ignore a Mobile Ad?

<h1>You Just Can’t Ignore a Mobile Ad?</h1>Author: <a title="Sarah Shaukat" href="http://www.articlesbase.com/authors/sarah-shaukat/40608.htm">Sarah Shaukat</a> We all agree that when something pops up on our mobile, it is difficult to ignore it. Whether it’s an annoying message or an operators’ promotional ad campaign, we just end up reading it. Mobile phone has become the most ubiquitous device that stays with us all the time, making it an ideal medium to reach consumer. We see so many ads appearing on TV channels and internet sites that they all seem to get lost in the clutter. If we compare all the mediums, it is found out that mobile advertising has a greater potential than internet advertising as the delivery medium is more immediate and personal.

The three major internet based providers – Microsoft, Google and Yahoo – consider the mobile advertising service as a lucrative investment that can possibly increase their revenue even more than the online advertising. Google and Yahoo have already started to include advertising in their mobile search and portal properties. Microsoft has recently announced that it is entering the mobile advertising space. It has started by placing banner ads on the MSN pages such as viewed on mobile screens. Microsoft has previously offered mobile display advertising in Belgium, France, Japan, Spain and the U.K, but now it has been implemented for United States users. Paramount Pictures and Jaguar Cars are among the first companies to advertise on MSN Mobile in the U.S. market. The technology for mobile advertisements comes from a recent acquisition by Microsoft of ScreenTonic.

It is very important for the players to deliver those ads which are truly relevant and unintrusive for the user. Digging deeper into the mobile ad market, Kelsey Group's U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. Other analysts have predicted the mobile ad market will grow to anywhere from $1.5 billion to $2.9 billion in 2011.

Apart from this, the main goal in mobile ads is to go beyond exposure and click-throughs and exactly understand the mobile ad effectiveness. A Director in Global Innovation at Millward Brown stated, “Marketers need to measure thoughts as well as thumbs when it comes to mobile advertising. Looking just at click-throughs or site visits; provide no indication of what people feel about brands which are advertised in this relatively new medium.”

In the present state we can only say that by looking at the way with which mobile market is growing, it seems like mobile ad will become a big business down the road, making it a more lucrative business than online advertising

About the Author: Sarah is a Software Engineer, currently associated with <a href="http://www.youpark.com/"> Youpark.com</a> exploring the impact of development in cellular world on <a href="http://www.youpark.com/productivity/mobile-applications/"> productivity </a> and <a href="http://www.youpark.com/entertainment/mobile-applications/"> entertainment</a>.Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/branding-articles/you-just-cant-ignore-a-mobile-ad-281518.html" title="You Just Can’t Ignore a Mobile Ad?">You Just Can’t Ignore a Mobile Ad?</a>

We all agree that when something pops up on our mobile, it is difficult to ignore it. Whether it’s an annoying message or an operators’ promotional ad campaign, we just end up reading it. Mobile phone has become the most ubiquitous device that stays with us all the time, making it an ideal medium to reach consumer. We see so many ads appearing on TV channels and internet sites that they all seem to get lost in the clutter. If we compare all the mediums, it is found out that mobile advertising has a greater potential than internet advertising as the delivery medium is more immediate and personal.

The three major internet based providers – Microsoft, Google and Yahoo – consider the mobile advertising service as a lucrative investment that can possibly increase their revenue even more than the online advertising. Google and Yahoo have already started to include advertising in their mobile search and portal properties. Microsoft has recently announced that it is entering the mobile advertising space. It has started by placing banner ads on the MSN pages such as viewed on mobile screens. Microsoft has previously offered mobile display advertising in Belgium, France, Japan, Spain and the U.K, but now it has been implemented for United States users. Paramount Pictures and Jaguar Cars are among the first companies to advertise on MSN Mobile in the U.S. market. The technology for mobile advertisements comes from a recent acquisition by Microsoft of ScreenTonic.

It is very important for the players to deliver those ads which are truly relevant and unintrusive for the user. Digging deeper into the mobile ad market, Kelsey Group's U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. Other analysts have predicted the mobile ad market will grow to anywhere from $1.5 billion to $2.9 billion in 2011.

Apart from this, the main goal in mobile ads is to go beyond exposure and click-throughs and exactly understand the mobile ad effectiveness. A Director in Global Innovation at Millward Brown stated, “Marketers need to measure thoughts as well as thumbs when it comes to mobile advertising. Looking just at click-throughs or site visits; provide no indication of what people feel about brands which are advertised in this relatively new medium.”

In the present state we can only say that by looking at the way with which mobile market is growing, it seems like mobile ad will become a big business down the road, making it a more lucrative business than online advertising

Sarah is a Software Engineer, currently associated with Youpark.com exploring the impact of development in cellular world on productivity and entertainment.

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Related Articles
Related Q&A

Article Source: http://www.articlesbase.com/branding-articles/you-just-cant-ignore-a-mobile-ad-281518.html

Article Tags: Mobile Phones, Mobile Ads, Mobile Market

Latest Branding Articles
More from Sarah Shaukat

Aspire One netbooks already running Moblin were on display at the news conference

By: guxiaoxiao | 03/07/2009
Plans to sell the Xperia X1 in other countries won't be affected by the delays, despite the initial shortage of phones, according to Brusewitz.

What Is Blogging And How It Can Help Your Business

By: Vimal | 02/07/2009
How blogging can help your business

Voice-control Candles Boom in Sales in Yiwu Market

By: cloriswong | 02/07/2009
The voice-control candles in Yiwu market are similar with the common cups in appearance, whose outer parts are made from frosted glass with good hand feeling. The transparent cup will twinkle with beautiful 7 colors, which are just like the real candle flickering.

Sound Branding: Building a Sound Identity

By: Vladimir Djurovic | 02/07/2009
An effective brand identity is commonly perceived as a good brand name and logo, trendy package design ― dimensions which mainly concern visual senses. However, this common perception of branding is incomplete. Human beings have five senses, so why would brand strategists leave four of them aside? Over the past few years, senses other than sight have been explored by brand experts and marketers. A new area of focus is now sound branding, which will be explored in this article.

Branding for Business-to-Business Companies

By: Vladimir Djurovic | 02/07/2009
When you think of a great brand, what comes to mind? Some of the most valuable brands in the world today include Google, Microsoft, Coca Cola, IBM, McDonalds, Apple, and China Mobile. These companies have successfully built brand equity and are well established in consumer’s minds. Your target consumer determines your brand strategy, and there are key differences when branding for business-to-business (B2B) as opposed to business-to-consumer (B2C) companies.

"Exposed: The Shocking Secrets of How To Make Massive Cash Fast.

By: Lester e.a.Wilson | 01/07/2009
Ever wondered why some people seem to make money easily,effortlessly while you try programm after programm without success?!

8 Steps To Mastering Social Network Marketing

By: Vimal | 01/07/2009
Using social network marketing effectively for internet marketing purposes.

What's in a Brand Name

By: Sparxoo | 01/07/2009
How much does a name really matter in branding? If you wanted to create a great pop culture brand today, would you name it MTV? Especially when MTV isn’t really music television anymore. Is Yahoo that much better a name than Excite or Lycos? And for that matter, is Google a 10x better name than Yahoo?

Vopium – Mobile VoIP Service for Cheap International Calls

By: Sarah Shaukat | 23/06/2008 | VoIP
Vopium, an emerging mobile VoIP service enables users to enjoy and save up to 40-90% on international calls and SMS

Nokia Nseries – Building the Brand

By: Sarah Shaukat | 07/05/2008 | Cell Phones
Let’s go back few years from now when we first started to use cell phone. Can you recall the brand you were using for cell phone? Am sure for many of us it was undoubtedly Nokia. It has been found that people, who once opt for Nokia phones, continue to use it for years because of its reliability and durability. Nokia is considered to be the sixth brand in the world, according to the 2006 Interbrand survey.

Nokia Nseries – How it Actually Began?

By: Sarah Shaukat | 15/04/2008 | Gadgets & Gizmos
We have been hearing and witnessing the popularity of Nokia Nseries phones from quite a long time now. But did we ever wonder as to how it started. Well to be very exact, it was 27th April 2005, when the Finnish giant Nokia, shook the mobile industry by announcing a new brand of multimedia devices. They decided to call this sub-brand with a simple and easy-to-recall name of “Nokia Nseries”. The Nseries phones are developed and marketed by Nokia's multimedia division.

6 Easy Steps for E-newsletter Marketing

By: Sarah Shaukat | 28/03/2008 | Newsletters
E-newsletter marketing is a new emerging trend that facilitates people in promoting their products/services regularly by sending newsletter through email. The aim behind the e-newsletter is to acquire new customers or persuade the existing customers to visit your site or buy your product. E-newsletter marketing is very cheap and has proven to be very successful for those who do it right.

Explore the New Exciting Developments in Mobile Content Trends

By: Sarah Shaukat | 12/03/2008 | Cell Phones
There’s a massive growth in the demand for mobile content as more people are becoming interested in purchasing feature rich applications that can fulfill their business, travel, utility and entertainment needs. These trends have opened up new business opportunities for content providers enabling them to offer online software shops for mobile applications and games.

Facebook Emerging as a Complete Social Phenomenon

By: Sarah Shaukat | 04/03/2008 | Communication
We have been hearing about the new emerging trends of social media from quite a long time now. Besides other popular web services, Facebook is one of the biggest social networking website so far. Facebook is all about connecting people and providing them the ability to them to share. People can share photos, videos, ideas, links and lots of other things on Facebook.

Is Nokia N82 the Real Successor of Nokia N95?

By: Sarah Shaukat | 22/02/2008 | Cell Phones
Nokia Nseries is the right example of digital conversion as they stand different from the rest because of their unparalleled functionalities and capabilities. Nokia being the leading manufacturer of mobile devices has recently released its newest model Nokia N82 which is supposed to be the successor of the most popular Nokia N95 phone. The successor usually includes more improved and enhanced features as compare to the previous model.