Did you ever wonder why you have a hard time making sales online, or maybe why your sales are so slow? If this sounds like you then listen up, because I'm going to go over 10 reasons why people are not buying from you.
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know whom they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
6. You don't make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.
7. You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.
8. You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.
9. You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.
10. You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.
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Typical Family Situation
By: Gregg | 21-07-2008
I am co-executor, with my Brother of our Mothers will made and probated in Pennsylvania. I had held the account in our Mothers name without changing it over to an Estate account. All of my Mothers obligations were being paid while my Brother argued over whether it required probate at all, as the estate qualified for a Small Estate Affadavit. ( under $ 25,000.00 ) He walked into the bank where the account in her name and not the Estate was held and had it closed. I asked him why he did this in light of on-going obligations of the Estate. He said he would only allow payments to be made once the will was probated. I agreed against my better judgement because of his on-going recalcitrance in all Estse matters and the will was probated and we were both accepted as co-executors by Probate.
He has again closed the Estate account because he alleged forgery against me for checks he signed for bill payments. The bank legal department and loss department have sent a letter denying his claim for re-imbursement and his allegation of forgery .
In a conversation with the bank officer, he informed me that he had closed the account on my Brothers hearsay essentially, and claims re-issued a check in the account name and that my Brother was taking legal action against me. I told the bank officer that we are both named as co-executors and that this appeared highly irregular because it requires two signatures to move the account. I asked for proof of this and again he said that my Brother would discuss this with me. All of this occurred three weeks ago and I stil have no information regarding the whereabouts of the remaining estate money. My Brother nor any attorneys have contacted me.
This seems fraudulent to me and I intend to ask many more questions of the bank.
Do I have any legal grounds against my Brother and the bank and must I now ask for a probate hearing ?
I have a bargain store in holiday fl, my partner ...
By: frankie | 20-07-2008
i have a bargain store in holiday fl, my partner gamble all the money away i am sitting in a empty store i need money to obtain product for my store can u help?
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Did Penny have to die? Does Dr. Horrible belong in the Evil League of Evil? Is Joss Whedon messing with our minds?
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