Joel Weiner is an expert at helping businesses get more website visitors, prospects & customers. Get our free “Recession-Proof Your Business Using The Internet” report at http://GetWebsiteCustomers.com.
Use these 12 tactics with your local business now and grow your business beyond what you thought was possible while you spend less on advertising and marketing.
1. Research your particular business industry relevant keywords
Every industry and niche has certain phrases (‘keywords’) that are used the most in that industry. These keywords are used by practitioners and by people looking for the products and services you offer
2. Purchase relevant industry / niche related and local domain names
Once you discover and confirm the keywords that are used in your industry and niche you should make sure you grab them before your local competition does
3. Build a supporting marketing website and possibly your Business Blogs
These should consist of articles and keywords promoting your primary business website
4. Implement more appropriate Search Engine Optimization (SEO) friendly features
Look at your current SEO components such as the titles of your pages, your keywords, meta names etc. Make sure you make the necessary changes so that they are ‘SEO’ friendly
5. Rewrite and prioritize text on your business website based on the results of your research
Your research is the evidence that you need to do some things differently. Rewriting the content on your site is the best way to get started. Don’t do it blindly, Use the results of your research to get you started
6. Create a Site Map for your business website
A site map makes your business website attractive to the search engines and can help increase your website ranking. It will help you analyze your website better too
7. Submit your local business website to search engines and directories (e.g. Google, MSN, Yahoo, AOL etc.)
When you do this you are going to see your website’s visibility start to rise in the search engines
8. Generate ‘interactive PR’
Do this by creating and distributing press releases and articles that are internet newsworthy
9. Consider Pay-Per-Click (PPC) marketing
PPC marketing can bring you instant results and sales but you must know what you are doing so you don’t waste your money. You can use PPC on Google, Yahoo etc
10. Be sure to get links to your website from other relevant and complimentary websites
You should do this so that you increase the page rank of your website
11. Optimize each page on your local business website
Optimization will make each page on your website act as a magnet for visitors and the search engines
12. Increase the overall number of links to your business website
Do this by associating your business website with other ‘strategically appropriate’ industry websites. Especially those with a high page rank.
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