3 Winning Tips To Write Google Adwords Ads That Work
Avoid being cute or clever with ad copy - make your point and give solid information. There is not enough space to mess around, and that is why you must get to the point quickly and clearly. You only have 35 characters in the main ad space, and only 25 for the title; and Google considers a space as a character. Never mince any words with your PPC ads; no wasted words; all words must count. As always online, you will only have but precious few seconds to get 'er done - capture reader attention and make them click to your offer. We know it's not fair, but that's life with all advertising and PPC in particular. A lot of this has much to do with filtering out people who are not interested; so one approach is to put your price right there in your ad. Get it? Obviously price matters, no kidding, so it's important to know that anyone who clicks on your ad with the price in it should be accepting of the price. Think about it like this; if a person knows they don't want to spend on your price, then you will not waste any time on them by having them click on your ad.
Avoid long words with many syllables, and just make sure that each word really counts and must be there. Your ad should be short and powerful, which is why you should get rid every word that doesn't need to be in the ad. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.
Remember that your ad's formatting is necessary to create the right ad. But it's easy because the ad is very short; so no misspellings of any kind, grammar mistakes, etc. You probably will not see many, if any, on the front page of the SERPS, but maybe toward the end of the ads you might. You can see mistakes with spelling, or punctuation, or capitalization, etc. Never try to be cute in your ad copy because people just don't respond well to cute. The way you capture attention is with the headline, and that is all the headline is for. This is why it's important to make sure that people searching and coming across your ad get a good first impression when they look at your ad copy. For example, you should capitalize the first letter of all the words in your ad copy as it makes it look attractive.
We hope the Adwords ad copy tips we've discussed will be of good service to you, but do remember that the secret to success with PPC is solid knowledge about the method as well as writing solid ad copy. Ad copywriting is not rocket science, but if you want to learn how to do it well you'll need to study, practice, and keep moving forward.
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