- Related Videos
- Related Articles
- Related Q&A
Here's a great strategy that can dramatically change your business. It works best for professional service providers but it can work well for others as well. If you haven't started down this road before, it can involve a lot of work but you only have to do it once. As soon as you've gone through the process once, you can use the same strategy over and over again. And you'll be positioning yourself as an expert along the way.
First things first. You have to ensure you're an expert in the field. Does that mean you have to be a PhD in the topic? No, it doesn't. It just means you have to know enough about the topic to be authoritative. Keep in mind that most people know very little about any one fields and a recent study found that if you read just three books on a particular subject, you'll effectively become an expert on that topic relative to everyone else.
The next thing you have to do is write a short handbook on the topic. This can be as easy as summarizing the content in the three books you read and putting the same content in your own words and in a condenses document. By doing this, you can forever more refer to yourself as an author and other people will treat you with more respect as a result. I have written two handbooks in the past. One was 28 pages and the other was 34. So these don't need to be long novels. They just need to demonstrate your expertise.
The process of writing a short handbook does something else too. It structures your thoughts and your understanding of the topic. By being forced to explain the topic to an uneducated reader, you will end up knowing the subject better yourself. And with that understanding in place, you need to massage that content into a 2-hour workshop. Think about the most important points and organize them into a logical order for an audience to hear.
Next up, schedule the event and market it to get a few people in attendance. There are a lot of different ways to market an event like this and it doesn't need to cost you a lot of money. The important thing is to get 10 or 15 people in attendance. That will give you a sufficient audience to practice delivering the information and getting the questions that naturally come up.
When you're comfortable with the process, bring a microphone and record an event live. You can download Audacity for free and the microphone will cost $50 or less. Then, you'll get the exposure from the workshop as usual but you'll get an information product to boot. The importance of this is significant. A lot of speaking engagements require the speaker to have an information product to sell. It also builds more credibility. And it allows you to make some money even though you're providing the workshops for free.
This 5-step strategy is a great way to position yourself as an expert within your field and leverage that position to gain new clients or partners. And once you've gone through the process once, you'll have the tools forever more and can use them as often as possible without further efforts.
Tactical Execution has made a business out of helping others achieve their goals. The information in this article is just the tip of the iceberg and I encourage you to visit the website to take advantage of the resources available there.
Become a recognized expert. Optimize your website. Explode your business. Tactical Execution provides implementation strategies for immediate results. Claim your free website traffic hotsheet today!
No Website? You Can Still Make Money Online
By: Rick Eriksen | 08/01/2009Do you want to make money online? There are some easy ways to make money online without having to know anything about html or even building a website. There are a few simple steps you should follow, but it does require some work. There is no such way to make...
Make Money From Home by Taking High Paying Surveys, No Scams Here!
By: Brett Barrington | 07/01/2009With the economy how it is, and the unemployment rate rising, everyone seems to be looking elsewhere for money. Well guess what, the internet is probably the biggest business in the world. There are many ways to make money, but a very solid way is to take surveys. I wil...
Make Money Work From Home - Tips For Avoiding a Scam
By: Kelly Heldreth | 07/01/2009Today you'll find that there are many great opportunities out there to make money working from home. However, along with some great opportunities, you'll find that there are many scams out there as well. While the opportunity to make money online is indeed a great one, you will find that...
Some Reasons for the Financial Crisis
By: Brown | 07/01/2009Socialism is a form of collectivism where the government controls what would otherwise be private property ostensibly for the good of society and usually for the purpose of promoting equality.
Why Saying Positive Affirmations Can be a Business Liability
By: Susan L Reid | 07/01/2009Ever wonder what's wrong with the touchy-feely advice that's so popular now-a-days telling people to stay positive, say affirmations, and just think good thoughts? Done correctly, positive affirmations can be a valuable ingredient for your business success. By following these three guidelines, you'll soon be on you way to using affirmations correctly and turning them from a business liability into a business asset.
A Best-practice Blueprint for Banishing "burning Hassles"
By: Adele Sommers | 07/01/2009Your organization may be experiencing "burning hassles" -- the sometimes hidden and sometimes obvious obstacles and sinkholes that keep people from performing ideally and dissolve morale, productivity, and customer satisfaction. This article provides the step-by-step, "how-to" formula for detecting and resolving hassles once and for all.
Coaching at Work: are There Different Kinds of Coaching?
By: Matt Somers | 07/01/2009The coaching literature is awash with articles on the differences between coaching and other methods of Human Resource Development and on different types of coaching. Indeed I have written many of them myself! This article is my attempt at providing a succinct yet useful summary.
Distinguishing Between Long and Short Term Goals
By: John Reiling | 07/01/2009In these lean times, cutbacks, scarcity of funding, and the need to streamline are symptoms of a tough environment. However, many of these management practices should really be occurring in both good times and bad. In portfolio management, especially, it is important to manage a healthy balance between short term and long term considerations.
Responsible Garbage Removal and Hauling Services
By: Patrick Schwerdtfeger | 08/07/2008 | Home ImprovementThere are a lot of different applications for local hauling and garbage removal companies. Although most people believe it's as simple as debris removal from construction sites, a number of other situations also warrant these convenient services. Let's take a look at a few. Hauling companies can help with yard clean-up....
Leverage Everything!
By: Patrick Schwerdtfeger | 22/11/2007 | BusinessThe key to success in almost anything is leverage. The definition of leverage is the ability to control a large amount of an underlying variable with a small initial investment. In other words, leverage refers to any situation where you're getting a tremendous bang for your buck. ...
Start A Blog
By: Patrick Schwerdtfeger | 21/11/2007 | InternetBlogging has become a central pillar in the online world. Internet technologies come and go with increasing frequency but blogging has staked a claim and is here to stay. A variety of platforms allow people to start a blog in minutes and without a penny changing hands. In addition, countless...
Attract Targeted Traffic With Testimonials
By: Patrick Schwerdtfeger | 20/11/2007 | MarketingThe internet provides countless opportunities to find and attract highly targeted visitors to your website. Article marketing is a great example. The people who look for and read your article are precisely those people who will want to visit your website. Posting on forums is another great...
Generate Online Publicity
By: Patrick Schwerdtfeger | 19/11/2007 | MarketingThe tools available on today's internet magnify the viral aspects of marketing. Social bookmarking and the online social networks can elevate a clever gimmick to global exposure within hours. It can be so dramatic that a few servers have been known to melt when pushed to 100% CPU...
Project An Overwhelming Online Presence
By: Patrick Schwerdtfeger | 17/11/2007 | InternetWe all know the importance of first impressions. In social settings, we often establish our opinions about people before we've even said hello. Between the way they walk, the clothes they wear and the look on their face, we form an opinion of their entire personality without them...
Make Your Voice Buttery!
By: Patrick Schwerdtfeger | 17/11/2007 | InternetYour speaking voice is one of the biggest assets you have when developing an online business. It's true. There are a number of different applications where you can use your voice to enhance your online presence and your business model. In particular, you can use your voice...
The Realities Of Bulletin Boards
By: Patrick Schwerdtfeger | 17/11/2007 | InternetSome bulletin boards attract a huge amount of traffic on a daily basis but getting that traffic over to your own site isn't actually that easy. Of course, there are some tricks that can help but these don't usually improve the end result in terms of actual sales. This article...