7 Tips for Survey Success

Posted: Jan 19, 2011 |Comments: 0 |

1. Introduce yourself.

Here's a rule to remember: A stronger affinity yields a higher response rate, while a weaker affinity yields a lower response rate.

To encourage participation:

- Inform potential respondents before the survey launch via email.
- The sender's name should be well-known.
- The email subject line should not be vague.
- Start your survey on the appropriate time and date.

2. Don't use a generic survey.

Brand your survey so it has instant credibility. With BooRoo Surveys, you can customize the look and feel of your survey by editing one of the 50 existing designs or creating your own from scratch. You can add your own logo, images, and videos as well. A customized opening text is also important as it gives your respondents the necessary information to take your survey. For assistance, you can reach BooRoo at support@booroo.com or 0845 200 2305.


3. Give people reasons to take your survey.

For a higher response rate:

- Keep it short and only ask the most necessary questions.
- Make use of branching.
- Give respondents the option of saving their answers and returning later.
- Offer incentives for completed surveys.

4. Make it anonymous.

If you're asking sensitive questions, you can make your survey anonymous and/or confidential to encourage participation.

- Anonymous - You will not be able to associate the response with an email or IP address.
- Confidential - You will be able to associate the response with an individual.
- Semi-anonymous - You can receive a list of participants upon the expiration of your survey.

5. Send a detailed email invitation.

Personalize each invitation with mail merge.

In the email body, include the following information:

- The purpose of your survey.
- What you will do with the collected data.
- Who the target audience is.
- How long it will take to complete the survey.
- Saving and printing options.
- Your privacy policy.
- The deadline.
- The incentives you're offering.

6. Send test invites.

This will help you spot any errors in your survey and prepare for the launch. Otherwise, you'll risk the integrity of your survey as well as the overall integrity of your organization.

7. Add BooRoo to your whitelist.

Ensure delivery of your invitations and receive occasional updates about BooRoo.

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