Copyright (c) 2008 Phillip Booker
Anyone who has Google Adsense upon their website for more than a year will know that the chance of earning a living from this income stream is fading.
To be fair to our friends across the water in the United States, Adsense UK is and will always be a touch more difficult. I can compliment our friends in the US as in 'business terms' they tend to be one year ahead of us. So here using Adsense UK we're generally going to be a few steps behind.
The United States are pioneers in many areas and we tend to follow. Okay we do have our shining moments, but to be honest us Brits need to be watching activities in America and tweak them for the UK market.
In the light of this I've gathered a few Adsense Tips, tricks and secrets to offer to my colleagues here in the UK. Here are ten to help you...
High paying adsense keywords... Look in your own adwords account or try this free Google Tool: use https in front of this extension : adwords.google.com/select/KeywordToolExternal. Note with this free tool that you can go to where it says 'choose columns to be displayed' and click on display all and it shows you what price adwords advertisers are paying for the top spot. It isn't exactly appropriate for adsense, but we can assume and I guess be fairly accurate that the same keyword for adsense is the top keyword too. It won't pay the same figure, but the ratio's and keyword list is helpful.
The column 'Estimated Avg. CPC', double click once, then twice, and you'll get the list displaying the highest to lowest paying keywords.
In fact the same goes for any of the columns. Double click the blue headings and you'll get them in descending order.
Chasing high paying keywords. There are clicks worth up to $70 a click can be earned, but imagine for one moment how many are competing for such a term. Wait until you feel competent to set up such a challenge. See them here: cwire.org/highest-paying-search-terms/
Check that your site is listed in the major search engines. Here is what you need to do with Google - site:www.yourwebsite.com- put this into Google search.
Go here for site information at yahoo - siteexplorer.search.yahoo.com/ - then you'll need to type this information in: http://www.yoursite.info etc
Go here for site information at msn - live.com/ - and type in site:www.yoursite.com.
Don't have too many other links out of your page. If you give too many other choices you'll find that those links are chosen over and above your adsense links. Some have chosen to have no other links from their page. Perhaps there is a middle ground. It is all about testing and tweaking.
Your must have a long term Adsense plan that may take more work than you originally expected. But steady work will increase your income. All successful businesses have a time management principle in place. One particular web page we have just created for example has taken 5 to 6 hours to build and upload, but then the real works starts. We'll need to get it listed in the search engines and in the article directories. We may eventually spend as much as 40 hours promoting this web page alone, over perhaps a 2 month period. This amount of time would equate to one week's wage, so it is important that we can eventually say yes we have recovered such an investment in time. Plus the other benefits of better search engine placement forever. We know it is a good long term tactic.
We hope we have helped our Adsense UK colleagues.
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