Are Social Networks the Next Big Advertising Field?

Posted: Nov 12, 2010 |Comments: 0 |

When it comes to hearing about the latest and greatest in goods and services, Americans as a whole are most likely to check out their favorite online search engines. The Art Technology Group, Inc. (ATG) reports that a walloping 52% of American consumers cite search engines like Google or Yahoo as their primary source for finding this kind of handy information, but in the case of the younger, hipper generation, that percentage drops  considerably. In comparison, less than half of young adults between the ages of 18 and 34 found out about new products and services through online search engines.

So what's filling the gap? The answer could (in part) lie in the popularity of online social networking sites—Facebook in particular. While only 8% of Americans on the whole cited online social networks as common places to learn about what's new on the market, 14% of young adults consider it a primary source, and 29% say that they've found a product or service on their social networking site in the past—compare that to the 14.5% of everyone surveyed.

Despite social networking sites' noteworthy popularity with hipsters, ATG reports that e-mails from merchants land the runner-up spot for getting information out to consumers. And it seems that even in our high-tech age of instant information, old-fashioned word-of-mouth and print advertisements still play a major role in spreading the news about new products and services.

You can check out the break-down of ATG's consumer report below.

  1. Online Search Engines (52%)
  2. E-mails from Merchants (42%)
  3. Word-of-mouth (31%)
  4. Print Advertisements (30%)
  5. Online Marketplaces (such as Amazon or eBay) (27%)
  6. Online Advertisements (21%)
  7. Catalogs (20%)
  8. Website Recommendations (18%)
  9. TV Advertisements (18%)
  10. Direct Mail (14%)
  11. Price Comparison Service (13%)
  12. In-store Displays or Signs (12%)
  13. Links/Information on Social Networking Sites (8%)
  14. Radio Advertisements (5%)
  15. Product Placement on TV or Movies (4%)

Questions and Answers

Ask
200 Characters left
Rate this Article
  • 1
  • 2
  • 3
  • 4
  • 5
  • 0 vote(s)
    Feedback
    Print
    Re-Publish
    Source:  http://www.articlesbase.com/business-articles/are-social-networks-the-next-big-advertising-field-3657078.html

    Article Tags:

    dropshipping

    ,

    ebay wholesalers

    Jason

    With the world economy in a mess to say the least, and job security at an all time low. For every 1 available job out there in the U.S there are 6 people applying for that same job. Talk about fierce competition! Pretty scary for those of us standing in the unemployment lines today. People from all walks of life rich, and poor, are starting to think of unconventional ways to better their, and there families financial futures. In essence, we as the human race can adapt to change very quickly.

    By: Jasonl Business> Home Businessl Nov 16, 2009

    When you start out on your eBay business venture you will most likely be overwhelmed by the range of opportunities that are available. You will probably want to source more items to sell, as the more items that you sell, the more money you will make!

    By: JamesThomasl Advertising> Online Promotionl Aug 25, 2009 lViews: 137

    Selling online, especially on popular auction sites such as EBay, is fast gaining popularity as a serious, full time profession among the new age entrepreneurs.

    By: jamesl Business> Small Businessl May 11, 2011

    One of the most sought after in the eBay world of online auction is eBay wholesale sources. These are wholesale business firms that will sell products at wholesale prices even if the purchases are not by the bulk.

    By: Ricky Liml Internet> Internet Marketingl Sep 06, 2009

    If you have been having trouble finding wholesale merchandise, you are not alone. Let me rephrase that: If you have been having trouble finding "quality" wholesale merchandise, you are not alone. Back when my Ebay business what just a fledgling little operation, I had the hardest time finding anything worth reselling. Since then, I have learned a lot about where to find quality wholesale merchandise and what deals to stay away from.

    By: Mike Huffmanl Business> Entrepreneurshipl Jun 13, 2007 lViews: 206
    Fhisherman

    With the world economy in a mess to say the least, and job security at an all time low. For every 1 available job out there in the U.S there are 6 people applying for that same job. Talk about fierce competition! Pretty scary for those of us standing in the unemployment lines today. People from all walks of life rich, and poor, are starting to think of unconventional ways to better their...

    By: Fhishermanl Business> Business Ideasl Apr 04, 2010

    In USA, one of the leading brands that offer diverse and high quality products promoting proper hygiene is Difresh USA. If you are looking for the best opportunity to grow and have the opportunity for a new business Difresh USA can help you for they are looking for Exclusive Local Distributors

    By: danieltorrisl Businessl May 31, 2012

    Getting clean and refresh doesn't sacrifice the place where you are for it should be a habit. Having a healthy body will allow you to do things right and good. And no matter where you are you should practice a healthy and proper hygiene even in little things you do.

    By: danieltorrisl Businessl May 31, 2012

    Maintaining a healthy and proper hygiene badly needs products that are truly effective and could truly answer our need for this. No matter where we are and at anytime we want to get clean we basically need these products right away and only Difresh USA can supply these in a very easy way

    By: danieltorrisl Businessl May 31, 2012

    The key reason why some firms thrive while some implode during an financial recession is still a puzzle to many people business-owning business owners. Some wrongly assume that all businesses should suffer via recessionary cycles. But the truth is that some companies are usually essentially recession-proof, and it is not necessarily because they are much larger, better known, or a lot more generously capitalized.

    By: danhoh75rel Businessl May 31, 2012

    Companies like Arch Coal (ACI) and Massey Energy (MEE) watched his or her stock climbed.

    By: pennystockegghead49l Businessl May 30, 2012

    Most UK wholesalers offer a professional and respectful service. However, in order to become associated with such companies you need to first gain their respect. Luckily, there are a number of ways you can achieve this.

    By: Jane M Dawsonl Business> Online Businessl Apr 21, 2011

    There are a lot of good wholesale suppliers available for dropshipping businesses. Dropshipping is a very lucrative way to make money. However, if you pick an unreliable wholesale supplier, then you could end up losing capital.

    By: Jane M Dawsonl Business> Business Ideasl Apr 19, 2011

    Have you ever wondered if your site is design challenged? Or maybe you looked at a friends design and clicked away in disgust. Their home page had lots of potential, like your own. But their navigation made you throw your monitor across the room; it's hard to decide what's going on because there's too much stuff going on.

    By: Jane M Dawsonl Businessl Jan 19, 2011

    Nine out of ten entrepreneurs never begin their careers as financial geniuses. Consider how that particular fact can adversely affect a small business, from a drop of incoming cash flow to haphazard talks with potential investors. That's why it's really important to understand the most commonly made mistakes new businesses make and how you can avoid them.

    By: Jane M Dawsonl Businessl Jan 19, 2011

    Twitter is a great way to pump out more materials. Which conversations are you going to engage in and how will you handle it? Keep in mind that that your responses online will factor in your brand image.

    By: Jane M Dawsonl Businessl Jan 19, 2011

    Discuss this Article

    Author Box
    Articles Categories
    All Categories
    Quantcast