Are you making these 6 marketing mistakes?

<h1>Are you making these 6 marketing mistakes?</h1>Author: <a title="Sandra P. Martini" href="http://www.articlesbase.com/authors/sandra-p.-martini/69409.htm">Sandra P. Martini</a> Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach.Here's just a few marketing mistakes I've seen in the last week which make me cringe:1. Auto Sign-up.I was virtually introduced to someone, we had a nice conversation and two days later I started receiving her newsletter.Nope, I didn't sign up for it and nope, she didn't ask if I wanted to be.2. "We only have 9, I mean 12, I mean 15 left."You know this game: Biz owner states they have only a "few" left and either the number keeps increasing or they've sold more than they said they had and it just takes reading their emails to know.By the way, the same game is played with time: "offer ends Tuesday", "whoops. . .make that Wednesday", "did I say Wednesday", I meant Friday"3. Twitter Direct Messages.Need I say more? Direct messages where my "new" friends are trying to sell me anything and everything. Can we say "unfollow" and quickly?4. Twitterfeed Gone Wild.Don't get me wrong. . .I LOVE Twitterfeed, WHEN it's used as a marketing tool and not the sole means of posting on Twitter using feeds from anything and everything.5. Last Minute Everything.You've received these messages - everything is last minute and "urgent" and requires your immediate attention.You're expected to drop everything to sign up for this "business and life changing" call or purchase this "amazing" product which must be done in "oops, an hour" because someone was too busy to share earlier.HOGWASH! We're too busy actually accomplishing things to put up with this BS!There are times when we legitimately screw up and send things out late, but you know the difference between that and when someone does it consistently. And if you're seeing it done consistently, you know what to do (unsubscribe!)6. No Info, All Promo.Business owners who don't send out anything f'ree and informative, but rather just send out promotion after promotion or share so little through their ezines that they may as well not bother writing.Make It Real - My Request To YouTake a good look at your marketing plan and calendar - if you don't have one, now's the time to put it together to help you avoid the above.Are you guilty of any of the above marketing mistakes? If so, fix them. . .sooner's better.Are you putting up with any of the above marketing mistakes? If so, ask yourself if what you receive in exchange is worth the rest. If it is, okay; If it's not, unsubscribe and move on.Remember, as a business owner, your priority is to get the RIGHT things done in your business and anything which detracts from that needs to go away.Act as if your business depends on it - because it does! About the Author: For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at <A href="http://www.sandramartini.com/"><a target="_blank" href="http://www.SandraMartini.com">http://www.SandraMartini.com</a></A> for details, compelling client testimonials and her free audio series "5 Simple and Easy Steps to Put Your Marketing on Autopilot".
Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/business-articles/are-you-making-these-6-marketing-mistakes-1044616.html" title="Are you making these 6 marketing mistakes?">Are you making these 6 marketing mistakes?</a>

Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach.

Here's just a few marketing mistakes I've seen in the last week which make me cringe:

1. Auto Sign-up.

I was virtually introduced to someone, we had a nice conversation and two days later I started receiving her newsletter.

Nope, I didn't sign up for it and nope, she didn't ask if I wanted to be.

2. "We only have 9, I mean 12, I mean 15 left."

You know this game: Biz owner states they have only a "few" left and either the number keeps increasing or they've sold more than they said they had and it just takes reading their emails to know.

By the way, the same game is played with time: "offer ends Tuesday", "whoops. . .make that Wednesday", "did I say Wednesday", I meant Friday"

3. Twitter Direct Messages.

Need I say more? Direct messages where my "new" friends are trying to sell me anything and everything. Can we say "unfollow" and quickly?

4. Twitterfeed Gone Wild.

Don't get me wrong. . .I LOVE Twitterfeed, WHEN it's used as a marketing tool and not the sole means of posting on Twitter using feeds from anything and everything.

5. Last Minute Everything.

You've received these messages - everything is last minute and "urgent" and requires your immediate attention.

You're expected to drop everything to sign up for this "business and life changing" call or purchase this "amazing" product which must be done in "oops, an hour" because someone was too busy to share earlier.

HOGWASH! We're too busy actually accomplishing things to put up with this BS!

There are times when we legitimately screw up and send things out late, but you know the difference between that and when someone does it consistently. And if you're seeing it done consistently, you know what to do (unsubscribe!)

6. No Info, All Promo.

Business owners who don't send out anything f'ree and informative, but rather just send out promotion after promotion or share so little through their ezines that they may as well not bother writing.

Make It Real - My Request To You

Take a good look at your marketing plan and calendar - if you don't have one, now's the time to put it together to help you avoid the above.

Are you guilty of any of the above marketing mistakes? If so, fix them. . .sooner's better.

Are you putting up with any of the above marketing mistakes? If so, ask yourself if what you receive in exchange is worth the rest. If it is, okay; If it's not, unsubscribe and move on.

Remember, as a business owner, your priority is to get the RIGHT things done in your business and anything which detracts from that needs to go away.

Act as if your business depends on it - because it does!

For the past 5 years, Sandra Martini has been showing self-employed business owners how to get more clients consistently by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details, compelling client testimonials and her free audio series "5 Simple and Easy Steps to Put Your Marketing on Autopilot".

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/business-articles/are-you-making-these-6-marketing-mistakes-1044616.html

Related Articles
Related Q&A

Latest Business Articles
More from Sandra P. Martini

Why you owe it to your business to ensure your phone and internet are up to grade

By: Phil Adams-Wright | 23/12/2009
The world of business is a fast moving one with lots of time sensitive deals and deadlines that demand we act fast and meet our customer or client’s expectations. A key part of this is ensuring we can contact the outside world as quickly as possible, whether this is by phone, email or any other means.

Conducting business on the move

By: Phil Adams-Wright | 23/12/2009
If you own a business then you will no doubt be aware that you need to constantly be evolving and making sure you are ahead of the competition. A lot of businesses have workers and representatives who are constantly on the move and visiting clients or other offices

Know About Puma Trainers

By: aaroah sunil | 23/12/2009
Nike is the name of the Greek Goddess of Victory. The Blue Ribbon Sports BRS company was founded in 1964. The company which was selling shoes produced by the Japanese manufacturer Onitsuka Tiger, launched its own shoe-line in the summer of 1971 named Nike.

Energy XXI (Bermuda) Limited - Financial Analysis Review----Aarkstore Enterprise

By: Aarkstore Enterprise | 23/12/2009
Aarkstore announce a new report "Energy XXI (Bermuda) Limited - Financial Analysis Review" through its vast collection of market research report.

Diamond Offshore Drilling, Inc. - Financial Analysis Review----Aarkstore Enterprise

By: Aarkstore Enterprise | 23/12/2009
Aarkstore announce a new report "Diamond Offshore Drilling, Inc. - Financial Analysis Review" through its vast collection of market research report.

Companhia de Gas de Sao Paulo - Financial Analysis Review----Aarkstore Enterprise

By: Aarkstore Enterprise | 23/12/2009
Aarkstore announce a new report "Companhia de Gas de Sao Paulo - Financial Analysis Review" through its vast collection of market research report.

How Do I Retrieve Criminal Records On The Internet To Locate A Persons Criminal History

By: James Nash | 23/12/2009
If you’re manager of a company you have certain duties when you’re hiring someone new to work with. You have to check that person’s criminal records. There are few ways how can you do this but the best one is by checking criminal records online.

Taiga Building Products Ltd. - Financial Analysis Review----Aarkstore Enterprise

By: Aarkstore Enterprise | 23/12/2009
Aarkstore announce a new report "Taiga Building Products Ltd. - Financial Analysis Review" through its vast collection of market research report.

Is your affiliate program turning away clients and affiliates?

By: Sandra P. Martini | 11/11/2009 | Business
Affiliate programs are meant to be a win for everyone involved. So with so many "wins", why are affiliate programs ticking people off and costing you both money AND your reputation?

Multiple Streams of Revenue -- By Knowing The Results You Provide

By: Sandra P. Martini | 24/10/2009 | Business
Let me ask you. . .What *exactly* do you do? When you strip away all the terms and all the nice-to-haves, what is it you do at the most basic level?

Are you taking a bandaid approach to a terminal disease?

By: Sandra P. Martini | 28/08/2009 | Business
In chatting with a new client recently, she described the great teleclass series she hosted last month and how much revenue she earned from it and the one she has coming next month.

Another workshop or a focused attitude - which does your business need most?

By: Sandra P. Martini | 28/08/2009 | Self Improvement
An online friend of mine - someone met at a workshop years ago and we've casually kept in touch - direct messaged me on Twitter the other day to ask which of two upcoming workshops she should attend as she "needs a boost this year".

Business Systems - the real way to create a lifestyle business

By: Sandra P. Martini | 16/08/2009 | Business
Goodness knows systems may not sound like the sexiest thing in your business - after all, marketing usually wins that title. Systems however, are what allow you to take time off without worrying what's going on in the business and they ensure that all of your clients have the same experience - regardless of how busy you are - from start to finish.

Conversions - What do they mean and why do they matter?

By: Sandra P. Martini | 07/08/2009 | Business
What exactly does "increase our conversions" or "get our numbers up" actually mean and what else do we need to know? It is turning leads into paying clients and getting someone to sign up for a free report, join a teleseminar or webinar, etc.

Credibility GONE - Are you risking yours by doing this?

By: Sandra P. Martini | 24/07/2009 | Business
Imagine your excitement: You just gave up your credit card info and plunked down money on a product from someone you've been following for a while, maybe even someone you've bought from before and really admire.

Are you making these 6 marketing mistakes?

By: Sandra P. Martini | 17/07/2009 | Business
Many business owners, especially online, preach about "marketing with integrity" and "marketing authentically" and then immediately do things which, in my opinion, are exactly the opposite of what they preach.