I just referred out a project to a PR person the other day that could have been $1000's of dollars in my pocket but you know what? The project wasn't in my scope of the type of business I wanted anymore.
I used to take on projects like that (up until even this last February) but now I am much more focused on what and where I really want to spend my time and who I want to spend it with.
The client still hired me for a small portion of the project but with doing what I love to do - give feedback on their website to maximize that, write a couple follow up marketing letters to get the word out and to organize and write an email marketing campaign including working with some of their power partners.
This is the type of marketing I LOVE TO DO! I've learned that no matter what the amount of money I could make on a project, if it isn't something I really want or love to do, then it will stress me out because I won't want to get it done.
So why do that to someone (the client) and why do that to myself?
Just like I wrote in that article a few weeks ago - about being your true authentic self - I am truly living it and loving every minute of it.
You can do this too if you just DECIDE TO.
It can be hard if you're struggling for money but I'll tell you, it's totally worth it if you can bite the bullet for a little while - the jobs you are meant to have and the people you are meant to work with will come but YOU MUST BELIEVE!
Who is your IDEAL TARGET MARKET and WHY?
- Who is the most obvious and most likely person or company to buy your products or services?
- How can you really narrow it down so that you know EXACTLY who and what that person/company looks like?
- What are the easiest products or services to sell for you?
- What do you love doing the most?
- How can you structure or reposition your business model so that you are only servicing the customers you like working with that will actually pay you and benefit most from your products or services?
- What changes can you make so that your marketing materials - your website, brochures, flyers, mailers, email newsletters and even your business cards - project the EXACT MESSAGE that will best attract that SPECIFIC TARGET AUDIENCE and make them take action and buy the products and services YOU WANT to sell?
Ask yourself these questions and really BE TRUE TO YOUR TARGET.
I know you will find that you will instantly attract the kind of clients you WANT and the ones you don't want won't come around any more. But you must BELIEVE and TAKE ACTION to make a few mind changes and marketing shifts.
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