Bean To Cup Coffee Expert, Strong Vend Supplies Fairtrade Certified Products And Beverages To Uk Offices In Association With Cadbury

Strong Vend, London’s premier supplier of bean to cup coffee machines and vending services is proud to announce that Cadbury Hot Chocolate drink, one of its most popular products, is to be certified under the Fairtrade Foundation scheme.

LONDON, UK- Bean to cup coffee machines expert and vending specialist, Strong Vend is delighted to be able to increase the breadth of its ethical and socially responsible activities.

One of the UK’s favourite products, the iconic Cadbury Dairy Milk, including Cadbury Dairy Milk hot chocolate drink, is to be given the official Fairtrade Mark, at the end of summer 2009.

Strong Vend has been supplying its clients with delicious Cadbury’s drinking chocolate for many years along with bean to cup coffee. Since its introduction to the Strong Vend product line, Cadbury drinking chocolate quickly became one of Strong Vend’s most popular products for use in their coffee vending machines.

Harriet Lamb, Chief Executive of the Fairtrade Foundation, made the following statement:

"Cadbury’s commitment is breakthrough news for the farmers in Ghana who are very excited that they will be able to sell more of their cocoa as Fairtrade, bringing greater benefits to their communities. We’re delighted to have the opportunity to certify Cadbury Dairy Milk, enabling all those who buy it to make a real difference for cocoa farmers with every purchase. This certainly sets a new standard for the mainstream chocolate industry."

Cadbury Chief Executive, Todd Stitzer added: "By working together, the Fairtrade Foundation and Cadbury believe we can get more people in the UK to buy Fairtrade products and achieve more for this cause than we ever could individually. This Fairtrade initiative is part of our ongoing commitment to cocoa farmers in Ghana where we originally established cocoa farms 100 years ago and last year launched the Cadbury Cocoa Partnership - after all, what’s good for the farmers is good for our customers and our business."

Strong Vend is deeply committed to an ethical code of practice to ensure that workers are not exploited and the environment does not suffer in the process of bringing customers delicious bean to cup coffee. Currently Strong Vend also works with PG Tips in partnership with The Rainforest Alliance, The Ethical Tea Partnership, Lavazza’s ¡Tierra! Sustainable coffee development and the Paper Round recycling programme.