A survey was conducted where a questionnaire was given out randomly to a group of people who claimed they know what is marketing. There were more answers than there were questions. All kinds of definitions about marketing were handed in. This study concluded that the issue of what really is marketing is very complicated. All kinds of books on marketing are available that have complicated the definition of marketing.
For example, a lot of college business professors will write books on marketing. These people have never been in business for themselves and yet they will write these huge books that are filled with all kinds of complicated garbage. After reading the books and all these materials you find that you cannot figure out what they are trying to say. You become even more confused and frustrated. And the confusion will spawn even more confusion.
You will also find a lot of the books on business and marketing written by Fortune 500 and Fortune 1,000 executives. These people only have business experience running these huge conglomerates, these multi-billion dollar corporations. They've never started a small business on their own. They don't understand anything about what it takes to turn a small amount of money into a huge amount of money. The only thing they understand about business and marketing are running these huge, huge operations that were already successful when they took over. These same "executives" later retire and become consultants. Their game becomes writing and selling books on business, advertising and marketing.
So the question is: who should teach the guy who is thinking about starting a small home-based business or the small business entrepreneur how to market their business or products?
The Answer: Go and find the person who has made the money doing what you want to do and learn from them. Learn everything about them and their marketing. Find only the people who you can be able to contact for ideas. In my experience, this is the only way to succeed. Forget about books! Get in touch with the guy who has started with the smallest amount of money and then turned it into the largest amount of money in the fastest period of time
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