Blue Ocean Strategy :From principles to practice in local

No current continuing businessmen who do not know. "Indigo waters Strategy" Blue Ocean, or brand hijack Carlo (Blue Ocean Strategy) Professor at the opportunity ??? Kim (W. Chan Kim) lecturer from the University of International Business. Blue Ocean Strategy author with sales of over 2 million books and translated to 41 languages coming to Thailand to join the seminar "Blue Ocean Strategy" From key principles to local practice organized by AIM Inlines "Bangkok Business" broadcast concept. The benefit of doing business in an age where many people look for accelerated exit now.

Fri Kim said that the businessmen will be successful. Not need to compete alone. But to find new customers or to make a success. Especially in the economic crisis.

Thought-out framework.

Today there are organizations. Using Blue Ocean Strategy. The creation of goods and services such as Starbucks, which can create new markets occur. And as the famous coffee shops around the world.

Fri Kim sees economic crisis in generations. Applying Blue Ocean Strategy to Should learn to understand the previous act. Beginning from Creative thinking outside the box. Instead of thinking that focuses on the traditional increase competitiveness.

"Difference in point of Blue Ocean is to reduce costs and increase your Value of goods and services at the same time. While the capabilities of traditional competition. Must choose between only add value or reduce costs. "

This success is a clear and distinct cause thought processes and create new innovations. More from the same waters in red (Red Ocean).

For instance how Kim Fri stimulate creative thought process that Important to make people think outside the box is to understand the environment and what is currently Then look at the customers.
By trying to understand customers. And to forget old-fashioned idea that because the customer is returned to the customer so must understand and reach more customers. Process of learning to listen and see what called Customers who are not customers. (Non-Customer) more.

Deflect create new markets.

Principle is important. Creating new markets to avoid competition. This is a challenge. We must create a new market reach from the industry to overlook alternative to overlook the other strategies. In the same industry. Overlook the chain of buyers. Overlooked to enhance products and offer more services. Overlook the emotional satisfaction. Or the use for buyers and ultimately, Disregarding of time.

Fri Kim e.g London Symphony orchestra using this strategy. Create new markets. Combining features of music, can send a ?? with pop music. Is to attract people to watch. And change the display format from a number of musicians. Is reduced to just 1 in 3 places and change the display. A contradiction ??? Stadium Reducing the cost.

While enabling a new generation to classical music more easily. Because the presentation format changes. Expand new customer base enables easy From the popular people. People are elderly and have a luxurious image embellishment

Important to non customers.

There are also examples of new games, the ?? a concept to develop products that customers are not customers. With the development of games that everyone in the house. Can play with the year 2549 has become the No. 1 game company in the world because they can expand their customer base. In non-core customer with a fast time.

From the main target group aged 15-19 years in which a proportion of approximately 12% of the market demand for variety. And companies need to stock many products. Each age range to customers. And also to price competition with competitors. But after the game, such as Family Golf brings tremendous sales growth.

"This is the same as creating a new wave. To people who have never ?????? your product is. "

These are examples of "strategic indigo waters," a conclusion is To escape competition. To purchase a median Where we need to create value for buyers. In this buyers means that somebody Directly to a customer or supplier. It must try to make customers happy. Or satisfaction.

Innovative low-cost, high success.

One more thing that Kim Fri caution is that many people tend to think that innovation investment to build out new markets. Is the wrong idea. Because the research found. Innovation represents only 10% of success. On innovation and investment is very risky. It should not focus first.

However that may be concluded. Strategy is the indigo waters. Creating new markets without having to compete to die in the red sea. But nevertheless the indigo waters. Waters may also become red as well. Must be established indigo waters continuously. Heads to create a new market, not just because it increases their ability to compete. But building a profitable future!