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Have you simply enrolled to a new business directory and need to draft up some content for your advert? Then this article is for you, I'm going to write about a few tips and pointers at how to write a successful company description for your advert.
Being Unique
no matter what list you join up to it is highly important the outline you write is Unique, this is probably the most important point you need to take in. Business directories are frequently strong enough to get your advert on to a search engine ( we will use Google as an example ), however if the description you write already exists some place else ( like on your own web site or another advert ) then your advert may not be picked up by the search engines. This is known as duplicate content and is heavily frowned on ; not only will your new advert not work but the place where the content already exists will receive negative results. If it has a page rank it's likely to go down, if it has good search engine coverage it is likely to be dropped.
Layout
Business to Business ads need to get straight to the point, it is no good writing about the history of your company at the top of the listing, you need the beginning to clearly state what you supply and what services you offer. Add some footage in ( if allowed ) ... A picture tells a thousand words. Naturally write about the company history but leave that till a bit further down your listing.
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